Hi everyone, Molly Palmer here, Marketing Manager. I’m thrilled to share my insights on TikTok Shop – a platform that’s revolutionizing how we discover and purchase products. Forget the traditional, static online shopping experience. TikTok Shop brings a vibrant, engaging, and surprisingly effective approach to e-commerce. My team and I have been closely monitoring TikTok […]
As Chinese brands step forward their global expansion, DTC (direct-to-consumer) strategy represented by Apple offers a guidance in customer personalization. With 68% of consumers expecting personalized shopping experiences from brands, this analysis explores how Apple’s DTC can empower Chinese companies into international markets while maintaining cultural authenticity. How Apple was Famous for DTC Personalization 1. […]
In today’s fast-moving digital world, TikTok has emerged as a powerhouse in the beauty marketing space. With an impressive 89% purchase rate often cited in discussions, brands and marketers are racing to understand how this short-form video platform drives real sales and shapes consumer behavior. TikTok’s Proven Impact on Beauty Sales Growth The numbers speak […]
“Hi, I’m John, running an online plants store named ‘GreenLeaf’. We sell a variety of indoor plants and gardening supplies. Initially, I chose WooCommerce to build my shop because it is open source and flexible. However, as my business grew, I gradually realised that WooCommerce had some limitations in terms of user experience, payment process […]
With 2.7 billion monthly active users spending an average of 19 minutes per session, YouTube offers unparalleled reach for businesses. The platform’s advanced targeting capabilities combined with Google’s advertising infrastructure make it a must-use channel for modern digital marketers. Getting Started with YouTube Ads 1. Set Up Your Google Ads Account Navigate to Google Ads and create an account. Enable […]
If you’ve been exploring customer support platforms, chances are you’ve used Tidio. However, the popular choice may not be for everyone. Many e-commerce business owners face similar challenges.： As one business owner shared, “Despite extensive communication with their support team, we ultimately decided to switch to other solutions. We needed
In e-commerce customer service, dealing with irate and impatient customers is a common challenge. They may lose their temper due to waiting more than 3 minutes, product issues, or even reasons completely unrelated to your service. Beyond cultivating a positive mindset and learning conversational techniques, smart tools can make a
Customer complaints are problems that every online e-commerce encounters, but how to respond is crucial. Elaborate chatbot replies have the opportunity to transform a frustrated customer into a loyal customer. In this post, we summarized the 10 most effective chatbot replies. After passing the inspection, 80% of customer service problems
Looking to choose between Chatty and Tidio for your website’s customer engagement? Stop guessing and start comparing. We’ve gathered real user feedback and performance insights to help you make a confident decision. Tidio Reviews: Easy to Use, Feature-Rich for SMBs Tidio is often praised by small and mid-sized businesses (SMBs)
With the rise of AI writing tools, Claude and ChatGPT have become two of the most talked-about options on the market. For e-commerce website owners, high-quality SEO content is not only key to improving search engine rankings but also an essential bridge for connecting with customers. As a content creator
Through practice, we’ve found that more and more users are shifting from traditional search engines to AI assistants like ChatGPT for shopping advice. OpenAI has introduced AI-powered shopping recommendations in ChatGPT! This new “conversational shopping” experience is gradually changing consumer behavior. At the same time, it opens up a new
Choosing the right customer communication platform can make or break your online sales. As an expert who’s helped hundreds of e-commerce businesses optimize their customer support, I’ve witnessed firsthand how tools like Tidio vs Intercom transform buyer experiences. In this comprehensive 2025 comparison, we’ll dissect pricing, features, and real-world performance to determine
The baby products market is experiencing rapid growth, particularly within the direct-to-consumer (DTC) e-commerce space. Parents today are more informed, cautious, and time-sensitive when shopping online. Whether it’s about diaper size, baby carrier safety, or organic ingredients in baby lotions, shoppers expect fast, accurate, and reassuring answers. But many Shopify
Father’s Day is right around the corner (June 15, 2025!), and what better way to celebrate than by boosting your online store sales with some awesome discounts? Setting up a Father’s Day discount is a fantastic way to show appreciation to all the dads out there while also increasing your
Introduction: Why 618 is a Goldmine for Deals China’s 618 Shopping Festival, spearheaded by JD.com but embraced by all major platforms, is a mid-year retail phenomenon rivaling Singles’ Day. It’s not just a sale day; it’s a weeks-long extravaganza featuring unprecedented price drops, innovative promotions, and genuine savings opportunities. For
