Amazon recently introduced a new and exciting feature — Shoppable Collages, designed to enhance the shopping experience by blending visual inspiration with instant purchasing options. In this beginner-friendly tutorial, we’ll walk you through what Shoppable Collages are, why they matter, and how to use them step-by-step.
What Are Amazon Shoppable Collages?
Shoppable Collages are interactive, visual posts that allow Amazon creators and influencers to group multiple products into one visually appealing image. Customers can click on individual products within the collage and be directed to their purchase pages.
This feature is part of Amazon Inspire and Amazon’s broader push to create a social shopping environment, similar to platforms like Instagram or Pinterest.
Why Use Shoppable Collages?
- Visual Appeal: Great for showcasing lifestyle imagery or product bundles.
- Ease of Use: Customers can shop directly from the image.
- Increased Engagement: Eye-catching visuals help retain customer attention.
- Boost Conversions: Helps influencers and sellers present multiple items in a single glance.
Step-by-Step Guide: How to Create a Shoppable Collage on Amazon
Step 1: Join the Amazon Influencer or Creator Program
Before you can access this feature, you must be a part of the Amazon Influencer Program or the Amazon Creator app. Sign up at https://affiliate-program.amazon.com/influencers.
Step 2: Download the Amazon Creator App
Available on both iOS and Android, the Amazon Creator app is your tool for creating and managing content like shoppable photos, videos, and now — collages.
Step 3: Start a New Post
- Open the app.
- Tap on the “+” icon to create a new post.
- Select “Create a Shoppable Collage.”
Step 4: Add Images
Upload lifestyle photos, product shots, or aesthetic backgrounds. Make sure they’re high-resolution and well-lit.
Step 5: Tag Products
- Tap on the image to add product links.
- Use Amazon’s product search to find items from your storefront or the broader catalog.
- Add multiple tags per image as needed.
Step 6: Write a Catchy Caption
Include keywords, hashtags, and a short description to make your post discoverable and engaging.
Step 7: Publish and Share
- Publish the collage to your Amazon storefront or Inspire feed.
- Share the link on your social platforms to drive more traffic.
Conclusion
Amazon’s Shoppable Collages are a fantastic new way to combine creativity with commerce. Whether you’re an aspiring influencer or an e-commerce beginner, this feature offers a simple yet powerful tool to drive product discovery and sales.
