Molly Palmer

Hi, I'm Molly Palmer, a marketing manager in e-commerce, has been immersed in the cross-border e-commerce realm for over a decade. I've led teams to collaborate with suppliers worldwide, ensuring quality product sourcing. I've mastered various marketing strategies, from social media campaigns to email marketing, driving significant traffic and boosting sales by an average of 30% annually. Also, by constantly optimizing customer service, we've achieved a high customer satisfaction rate above 90%. Through adapting to ever-changing market trends and regulations, I've steered our business to thrive in this highly competitive field.

How This Weirdly Cute Toy Went Viral: 5 Lessons for E-Commerce Sellers

In a world filled with kawaii characters and hyper-designed collectibles, Labubu stands out — with sharp ears, a devilish grin, and an odd charm that’s more “weirdly cute” than traditionally adorable. But behind this viral toy sensation lies more than just good design — it’s a masterclass in modern e-commerce

Temu Restores China Fulfillment – Big Changes Ahead for Sellers

Recently, the e-commerce platform Temu announced the restoration of China-based fulfillment services, drawing significant attention from cross-border sellers and the supply chain industry. With the easing of trade restrictions, this adjustment by Temu not only improves logistics efficiency but also brings new opportunities and challenges for sellers. This article will

Step-by-Step Guide for Beginners: Boost Your Shopify Sales with Sidekick AI

In today’s competitive e-commerce world, Shopify sellers are constantly seeking ways to improve efficiency, enhance customer experience, and drive sales. Shopify’s AI assistant, Sidekick, has just received a major upgrade with powerful new features: multi-step reasoning and AI-powered visual tools. These innovations can transform how you manage your store, create

Amazon Shoppable Collages Tutorial for Beginners: Step-by-Step Guide

Amazon recently introduced a new and exciting feature — Shoppable Collages, designed to enhance the shopping experience by blending visual inspiration with instant purchasing options. In this beginner-friendly tutorial, we’ll walk you through what Shoppable Collages are, why they matter, and how to use them step-by-step. What Are Amazon Shoppable

TikTok AI Alive for Beginners: Step-by-Step Guide to Turning Photos into Videos

TikTok has just rolled out an exciting new feature: TikTok AI Alive, an AI-powered image-to-video tool that transforms your static photos into dynamic, attention-grabbing videos. Whether you’re a content creator, influencer, or just someone who loves to share creative content, this new tool is designed to help you engage your

TikTok APAC Introduces New Ad Solution: Features, Benefits, and Get Started

For years, marketing strategies have long emphasised building awareness at the top of the funnel and driving conversions at the bottom. The consideration phase — where users compare options and form brand preferences — has often been overlooked. Yet this consideration stage plays a crucial role in shaping consumer decisions

Amazon AI Tool ‘Enhance My Listing’ Beginner’s Guide for Product Optimization

As artificial intelligence continues to integrate into e-commerce operations, Amazon has officially launched an AI-powered tool called “Enhance My Listing.” This tool is designed to help sellers easily create and optimize their product detail pages. This article provides a comprehensive guide for beginners on how to use this AI tool

How to Set Up a TikTok Shop: Step-by-Step Guide for First-Time Sellers

TikTok isn’t just for viral dances and trending challenges anymore—it’s now one of the fastest-growing e-commerce platforms in the world. With TikTok Shop, you can showcase and sell products directly through short videos, live streams, and a dedicated storefront. If you’re a first-time seller, this guide will walk you through

How to Use Amazon SP Ads’ New Audience Targeting: Beginner Tutorial

Amazon Advertising rolled out a new audience targeting feature in their Sponsored Display product. The new feature is “Amazon audience”. It is another audience type on top of the existing Views remarketing option available. now it is rolling out to Amazon seller/brand owners on a self-serve basis. What Is

U.S. Bonded Warehouses: A Simple Guide for Cross-Border Sellers

For cross-border e-commerce sellers, rising tariffs and complex customs processes can increase costs and slow down deliveries. One effective solution many sellers overlook is the U.S. bonded warehouse. This guide explains what bonded warehouses are, why they matter, and how sellers can use them step by step. What Is a