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Omnichannel Marketing: Examples, Benefits and Tips

In today’s digital age, omnichannel marketing has become a crucial strategy for businesses to reach and engage customers. Here are some examples, benefits, and tips for implementing an effective omnichannel marketing approach. I. Examples of Omnichannel Marketing 1. Disney Disney is a prime example of a company that excels in omnichannel marketing. Their website is fully responsive and works well on mobile devices. Their streaming platform, Disney+, has a similar look and feel across multiple devices such as TVs, computers, mobiles, tablets, and game consoles. In their theme parks, guests can use the mobile app to locate attractions and check wait times. The MagicBands they provide allow visitors to check in at fastpass+ entrances, enter parks, unlock hotel room doors, and more. It’s a seamless experience that spans across various channels and touchpoints. 2. Starbucks The Starbucks Rewards app is another great example. Customers can use the app to order ahead and pay at participating locations, track their stars and rewards, find stores, and redeem offers. They can also check and reload their rewards cards via the phone, website, in-store, or on the app. This integration of online and offline channels provides convenience and enhances the customer experience. 3. Sephora […]

How to Add ShopMate Chatbot to Your Shopify

Are you troubled by too many questions issued by customers that you can’t handle them simultaneously? Are you looking for an effective way to better communicate with your customers? As a Shopify store owner, you’re constantly seeking ways to enhance the shopping experience for your customers. ShopMate Chatbot, a powerful tool that can revolutionize the way you interact with your clients. If you’re eager to boost customer satisfaction, increase conversions, and save time on repetitive inquiries, learning how to add ShopMate Chatbot to your Shopify store is the first step. In this guide, we’ll walk you through the entire process, from understanding the benefits to the practical steps of integration. I. Sign up for 3WIN Account 1. Log in https://www.3win.ai/ , click “Start for Free” 2. Sign up for a free account or log in with email 3. Click “Add Chatbot” 4. Please select your platform for chatbot integration, here we choose Shopify as an example, click “Go to Authorization” 5. Follow these three steps to complete the authorization 6. Pay attention to enter the full name and prefix of your website 7. In the next step, ShopMate will automatically read your store data 8. Then, paste the code II. […]

AI E-commerce Assistant: A Complete Guide to Boost Sales

In the competitive world of e-commerce, having an AI e-commerce assistant can be a game-changer. It can enhance the shopping experience for customers and significantly boost sales. Here’s a detailed guide on how it can make a difference in various aspects of your online business. I. Customize Product Recommendations 1. Analyze Customer Preferences The AI assistant can dig deep into customers’ past purchases, browsing history, and interactions on your website. By understanding what they’ve liked or shown interest in before, it can then recommend products that align with their individual tastes. For example, if a customer frequently buys fitness gear like running shoes and workout clothes, the assistant can suggest new arrivals in the fitness equipment section or complementary items like fitness trackers. 2. Create Customized Shopping Experiences Based on different customer segments and their unique preferences, the AI can offer personalized shopping paths. It might curate a collection of products specifically for a particular customer, making their shopping journey more engaging and increasing the likelihood of them finding something they want to buy. II. Optimize Smart Product Discovery 1. Optimize Search Results The AI e-commerce assistant can improve the search functionality on your website. When customers type in keywords, […]

What is Ecommerce Business? Build Your Online Business with E-commerce

From local shop owners to huge businesses, everyone is looking to create a presence in the online business world. The future of e-commerce can be considered to be bright, and the best time to enter the domain is now! I. Understanding E-commerce Business 1. Definition E-commerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet. It involves transactions between businesses (B2B), between businesses and consumers (B2C), or even between consumers themselves (C2C). For example, when you purchase a book from an online bookstore like Amazon, that’s a typical B2C e-commerce activity. And when two companies trade raw materials or products through an online platform, it’s B2B e-commerce. 2. Types of E-commerce Models II. Advantages of Starting an E-commerce Business 1. Global Reach 2. Lower Costs 3. 24/7 Availability Your e-commerce store is open all day and night. Customers can place orders at any time that’s convenient for them. This increases the chances of making sales as it caters to different time zones and people’s busy schedules. III. Steps to Build Your E-commerce Business 1. Choose Your Niche and Products 2. Set Up Your Online Store 3. Marketing and Promotion E-commerce offers a […]

How Lazada Improves Customer Satisfaction with 10-Minute Response Service

Hi, I’m Olivia Walker, an SEO Specialist focusing on the e-commerce landscape. In my experience, one of the most critical factors influencing online shopper loyalty isn’t just product price or variety – it’s the quality and speed of customer service. Today, I want to delve into how Lazada improves 10-minute customer service satisfaction by implementing a specific, measurable standard: the 10-Minute Response Rate (10MRR). In the fast-paced world of online shopping, customers expect quick answers. Delays can lead to frustration, cart abandonment, and negative reviews. Recognizing this, Lazada, a leading e-commerce platform in Southeast Asia, has strategically prioritized rapid communication as a cornerstone of its customer experience strategy. What is Lazada’s 10-Minute Response Rate (10MRR)? At its core, the 10-Minute Response Rate (10MRR) is a key performance indicator (KPI) used by Lazada to measure seller responsiveness. It specifically tracks the percentage of new customer chat conversations initiated between 8 am and 11 pm (peak hours) where the seller responds within 10 minutes. As outlined on their Seller Center, this metric is crucial for ensuring customers receive timely assistance during the platform’s busiest times (source: Lazada Seller Center Thailand). This isn’t just about answering one message quickly; it’s about maintaining that […]

Meesho $1bn IPO: Indian e-commerce giant storms to market

Meesho, a social commerce platform that has revolutionized how small businesses and entrepreneurs operate in India, has chosen Morgan Stanley, Kotak, and Citi as the underwriters for its $1 billion IPO. The company aims for a $1 billion valuation and plans to go public during the Diwali festival, which is a substantial increase from last year. Meesho‘s Road to IPO Founded in 2015, Meesho quickly distinguished itself by focusing on enabling small businesses and individuals, particularly women, to start their online stores via social media platforms like WhatsApp, Facebook, and Instagram. This approach tapped into a vast, underserved market, driving rapid growth. Unlike traditional e-commerce giants like Amazon and Flipkart, which primarily cater to branded goods, Meesho focused on unbranded products, resonating with value-conscious consumers in smaller towns and cities. A key turning point for Meesho was achieving profitability. After years of operating at a loss, a common trend among fast-growing startups, Meesho reported its first-ever profit in July 2023. This achievement demonstrates the company’s sustainable business model and its ability to navigate the competitive Indian e-commerce market. This is a crucial factor for investors considering an IPO. The $1 Billion IPO: What to Expect Meesho is targeting an IPO […]

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Drop-shipping vs. E-commerce: Which is Better in 2025

I. Understanding Drop-shipping Drop-shipping is a business model where you act as a middleman between customers and suppliers. You don’t need to hold inventory in your own warehouse. Instead, when a customer places an order on your online store, you forward that order to the supplier, and they handle the

Retail vs. E-Commerce: Which One is the Future of Shopping

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8 Tips to Create a Successful E-commerce Portal: A Guide in 2025

In the fast-evolving world of e-commerce in 2025, building a successful portal requires a strategic approach. Here are eight essential tips that can help you stand out and thrive in the highly competitive online marketplace. Tip 1: A Whole-process Experience Across All Channels Tip 2: Tailored and Personalized Shopping Experience

E-Commerce and Omni-channel Distribution in Logistics in 2025

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How AI in e-commerce frees up time to focus on the bigger business picture in 2025

As we step into 2025, the role of AI in e-commerce has expanded far beyond the conventional expectations. It’s not just a tool for minor enhancements but a powerful ally that’s fundamentally changing how businesses function. Thus enabling entrepreneurs to turn their attention to the overarching goals and strategies. Let’s

What is Ecommerce Business? Build Your Online Business with E-commerce

From local shop owners to huge businesses, everyone is looking to create a presence in the online business world. The future of e-commerce can be considered to be bright, and the best time to enter the domain is now! I. Understanding E-commerce Business 1. Definition E-commerce, short for electronic commerce,

6 tips for following up and analyzing inquiries on foreign trade independent sites

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How to effectively get B2B inquiries

Before we dive into how to get B2B inquiries effectively, let’s first understand what B2B is. B2B, short for Business To Business, refers to the purchasing relationship formed through the exchange of products, services, and information between enterprises via the Internet. It differs from B2C (Business To Customers), which is

Inquiry Tips: How to Get Customers to Place Orders Quickly?

In the world of business, effectively following up on inquiries is crucial for converting them into actual orders. Here are some useful tips on how to handle inquiry follow-ups to encourage customers to place orders promptly. I. Inquiry Follow-up Skills 1. Attitude towards Inquiry Follow-up 2. Priority of Inquiry Handling

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