As Southeast Asia’s digital economy continues to boom, Singapore remains a highly competitive hub for online shopping. In 2025, the latest web traffic insights confirm that Shopee continues to dominate the e-commerce landscape in Singapore, with Lazada and AliExpress following close behind. In this article, we’ll break down the top platforms by popularity, explore what sets each apart, and provide insights for brands and sellers looking to capture market share in this thriving digital ecosystem.
Latest Overview of Singapore’s E-Commerce Platform Rankings
Based on the latest traffic data from the authoritative analytics site Similarweb (as of March 2025), the ranking of the most-visited e-commerce and online shopping platforms in Singapore forms a clear hierarchy:
- Shopee Singapore (shopee.sg): Continues to hold the number one spot as the largest e-commerce platform by traffic.
- Carousell (carousell.sg): A strong local C2C and second-hand marketplace, coming in second.
- Amazon Singapore (amazon.sg): The local site of the global e-commerce giant, ranked third.
- Lazada Singapore (lazada.sg): A major Southeast Asian platform, ranked fourth.
- Amazon Global (amazon.com): Amazon’s international site still enjoys considerable traffic in Singapore, ranking fifth.
From these rankings, it’s evident that Shopee’s leadership in Singapore’s e-commerce market is uncontested, with a user base and market presence far surpassing other competitors.
Why Shopee Remains at the Top
Since entering the market in 2015, Shopee has quickly won over Singaporean consumers with its mobile-first strategy, integration of social commerce features (like livestreaming and in-app games), and user-friendly interface (source: DNY123). Its aggressive marketing and responsiveness to local demand have further cemented its position at the top of Singapore’s e-commerce rankings.
Lazada and Amazon: Fierce Competitors in the Market
Although Shopee leads the pack, both Lazada and Amazon remain strong and important forces in Singapore’s e-commerce space:
- Lazada (lazada.sg): As one of the pioneers of e-commerce in Southeast Asia, Lazada benefits from a well-established logistics network and broad brand partnerships. While it ranks fourth in traffic (source: Similarweb), it continues to enjoy high brand recognition and user loyalty, making it a highly competitive comprehensive e-commerce platform.
- Amazon (amazon.sg & amazon.com): With its global supply chain, Prime membership services, and vast product selection, Amazon occupies the third and fifth spots (source: Similarweb). Its strength is especially notable in categories like books and electronics.
These two platforms, along with Shopee, form the top-tier competition in Singapore’s general e-commerce space.
The Reality of AliExpress in the Singaporean Market
When discussing the topic “Singapore e-commerce rankings: Shopee leads, followed by Lazada and AliExpress”, AliExpress often enters the conversation. As a globally recognized cross-border e-commerce platform, AliExpress does have a user base in Singapore — particularly among bargain-hunting consumers looking for unique, low-cost products.
However, according to the latest traffic data from Similarweb (source: Similarweb), AliExpress does not rank among the top five e-commerce sites in Singapore. Despite its global influence, its local traffic performance in Singapore falls short compared to Shopee, Lazada, Amazon, and even Carousell (source: Lianlian Pay). This indicates that while AliExpress remains a relevant platform, it does not hold a leading or “closely following” position in the Singaporean market.
The Power of Local: Carousell’s Unique Advantage
Worthy of special attention is Carousell, which ranks second (source: Similarweb). Originating in Singapore, Carousell has deeply cultivated the local market. Its C2C (consumer-to-consumer) and second-hand sales model precisely addresses local needs — such as decluttering and discovering unique pre-loved items. This strong localization gives it a distinct traffic advantage, even surpassing Lazada and Amazon Singapore, making it a force that cannot be ignored.
Conclusion
In summary, the current e-commerce rankings in Singapore show a clear landscape: Shopee firmly holds the top spot with a significant lead. Lazada and Amazon remain major contenders in the comprehensive e-commerce space. Local platform Carousell has emerged as a strong player thanks to its unique positioning and impressive performance. While AliExpress enjoys a strong global presence, its local traffic in Singapore still lags behind the top platforms, meaning it is not among the main traffic leaders directly following Shopee and Lazada.
