Molly Palmer

Hi, I'm Molly Palmer, a marketing manager in e-commerce, has been immersed in the cross-border e-commerce realm for over a decade. I've led teams to collaborate with suppliers worldwide, ensuring quality product sourcing. I've mastered various marketing strategies, from social media campaigns to email marketing, driving significant traffic and boosting sales by an average of 30% annually. Also, by constantly optimizing customer service, we've achieved a high customer satisfaction rate above 90%. Through adapting to ever-changing market trends and regulations, I've steered our business to thrive in this highly competitive field.

The Five Major Challenges Faced by Amazon Third-Party Sellers in 2025

In the ever-evolving world of e-commerce, Amazon remains the giant platform where countless third-party sellers compete for consumer attention. But 2025 has introduced a unique set of challenges that threaten profitability, sustainability, and long-term success. Whether you’re a seasoned seller or just starting, understanding the five major challenges faced by

TikTok Australia: Revenue Doubles, Profit Nearly Triples in 2024

TikTok Australia has achieved remarkable financial success in 2024, positioning itself as a major player in the Australian digital advertising and social media landscape. According to corporate filings, the company reported $678.96 million in revenue for the year ending December 31, 2024 — an 80% increase from the previous year.

Amazon Pan-European FBA: Netherlands Now Mandatory for Compliance

Today, I’m diving into a significant update impacting sellers using or considering the Pan-European FBA program. The key takeaway? Amazon Expands Pan-European Program: Netherlands Now Under Mandatory Compliance. This change requires sellers seeking auto-enrollment in the Pan-EU FBA program to have an active product listing in the Netherlands marketplace (Amazon.nl).

How TikTok Dominates Beauty Marketing: 89% Purchase Rate

In today’s fast-moving digital world, TikTok has emerged as a powerhouse in the beauty marketing space. With an impressive 89% purchase rate often cited in discussions, brands and marketers are racing to understand how this short-form video platform drives real sales and shapes consumer behavior. TikTok’s Proven Impact on Beauty

Temu Expands Mexico Investment, Unlocking Local Seller Opportunities

Recently, Temu’s significant expansion in the Mexican market and its far-reaching impact on local sellers has undoubtedly become a topic worth exploring in depth. “Temu Expands Investment in the Mexican Market, Offering Opportunities to Local Sellers” — this strategic shift not only reshapes the e-commerce landscape in Mexico but also

TikTok Shop Expands to Brazil with Full Rollout

The much-anticipated arrival of TikTok Shop in Brazil is slated for April 2025, marking a pivotal moment for the platform’s global e-commerce strategy (source: SendFromChina; source: Substack). This isn’t just another market entry; it’s a strategic push into Latin America’s most rapidly growing digital economy. As TikTok navigates regulatory landscapes

Tariff Issues Prompt Amazon Sellers to Withdraw Promotions

The recent U.S. tariff hikes on Chinese imports are already having a significant impact on the upcoming 2025 Amazon Prime Day, forcing many sellers to reconsider their participation strategies — a shift that could bring notable changes to this annual shopping event. Seller Dilemma: Promotional Pullback Under Tariff Pressure For

Temu’s Steep 145% Import Charges Spark Outrage in America

The sudden appearance of substantial import charges on orders from the popular e-commerce platform, Temu. Known for its incredibly low prices, Temu’s recent implementation of fees, sometimes reaching as high as 145% of the order value, has understandably led to Temu’s Steep 145% Import Charge Triggers Consumer Outrage in America.

Russia’s E-Commerce Landscape in 2025: Regional Growth Insights

It’s impossible to ignore: Online Shopping Surges Across Regions in Russia, moving from a niche activity to a mainstream habit. Let’s dive into the statistics and facts that paint this picture, drawing on reliable data and my own observations in the field. The Profile of the Modern Russian E-Shopper E-commerce

AI Leads the Way: Google’s Online Ad Revenue Climbs 8.5%

Google has once again reinforced its dominance in the digital advertising world. According to its Q1 2025 earnings report, the tech giant’s online advertising revenue surged by 8.5% year-over-year, reaching an impressive $66.89 billion. While this growth is noteworthy in itself, the real game-changer lies beneath the surface: artificial intelligence