In the competitive world of e-commerce, email marketing drives 42% higher conversion rates than social media. Shopify Email offers merchants a native solution for creating campaigns within their admin dashboard. This article explains what Shopify Email is, demonstrates how to use its e-commerce features, and provides step-by-step instructions for setting up professional emails. What Is Shopify Email? The E-commerce Email Marketing Tool Shopify Email is an integrated email marketing platform designed specifically for online stores. Unlike generic services like Mailchimp, it automatically syncs with your product catalog, customer data, and store analytics. Features How to Set Up Shopify Email in 5 Steps Step 1: Verify Domain Authentication From your Shopify admin:Settings > Domains > Verify DNS settings Step 2: Configure Brand Assets Upload your logo, brand colors, and social links under Marketing > Shopify Email > Branding to ensure consistent cross-channel messaging. Step 3: Create Your First Campaign Advanced Usage: Automation & Segmentation Abandoned Cart Workflows Enable automatic triggers in Settings > Checkout > Abandoned checkout emails. Shopify data shows these recover 15% of lost sales on average. Customer Lifetime Value Targeting Create segments for: Professional Email Setup Best Practices Custom Domain While Shopify doesn’t provide inbox hosting, you can set up @yourstore.com addresses through: Email Setup Why […]
Wildberries is the largest online marketplace in Russia, offering a wide range of products, including women’s, men’s, and children’s clothing, footwear, accessories, beauty products, toys, electronics, books, stationery, sports goods, and household items. The platform was founded in 2004 by Tatyana Bakalchuk and has since grown to become one of the most popular e-commerce platforms in Russia, with a market share of over 13% as of 2021. Entry Requirements for Wildberries Register a Seller Account: Provide Business Information: Pay the Security Deposit: Accept the Platform Terms: Create Product Cards: Choose a Fulfillment Model: By following these steps, you can successfully start selling on Wildberries and tap into its large customer base. Benefits of Wildberries Selling on Wildberries offers numerous benefits for businesses, especially for those looking to tap into the Russian e-commerce market. Here are some key advantages: Large User Base Wildberries has a massive user base, making it one of the largest online retailers in Russia. With over 48 million monthly shoppers and 4.5 million daily orders, it provides sellers with a direct pipeline to a vast and hungry market. Well-Developed Logistics The platform offers efficient and fast delivery, which is crucial for successful sales. Wildberries controls last-mile delivery […]
In the world of e-commerce, returns and refunds are an integral part of the customer experience. Nike, a renowned global brand, has harnessed the power of live chat to make its returns and refunds service seamless and customer-friendly. Let’s delve into how they do it. *Returns will not be accepted at Nike retail stores. Returns must be requested within 30 days and all products must be returned in new and unused condition. Equipment must be unused with original packaging, and apparel must be unworn with tags still on. Refunds for returns will be issued to the original form of payment. Except for returns of defective product that have been approved, you will be responsible for paying all shipping costs charged at checkout AND all shipping costs to return any product. The shipping costs to return your product(s) will be deducted from the purchase price of your returned product(s), and the net amount will be refunded after the return has been received and accepted. Return shipping costs may be more or less expensive than the shipping costs on the original purchase. Thus depending on the prevailing shipping rates in effect at the time the return is initiated. Return shipping costs will […]
In the world of e-commerce on Shopify, sending effective abandoned cart emails can be a game-changer for recovering lost sales. Here are 9 outstanding examples that you can learn from and apply to your own business. Example 1: The Personal Touch Email Example 2: The Discount Offer Email Example 3: The Free Shipping Incentive Email Example 4: The Social Proof Email Example 5: The Limited Stock Alert Email Example 6: The Related Product Recommendation Email Example 7: The Exclusive Access Email Example 8: The Seasonal or Holiday-themed Email Example 9: The Thank You and Reminder Email By using these different types of abandoned cart emails, you can engage customers in various ways and increase the chances of recovering those lost sales on your Shopify store. Experiment with them and see which ones work best for your business.
We’re now in 2025, Magento still remains a dominance in global eCommerce, powering over 250,000 online stores worldwide according to BuiltWith’s latest data. This open-source platform continues to evolve, offering unprecedented flexibility for businesses seeking complete control over their digital storefronts. Whether you’re launching a new retail or scaling an
ShopMate, a leading online retailer, has recently announced an impressive 47% increase in conversion rate. This remarkable surge has sparked curiosity and interest within the industry, prompting many to ask: How ShopMate achieves a 47% increase in conversion rate? This article delves into the strategies and tactics that likely contributed
One of the most effective strategies to achieve this is through strategically implemented Shopify discounts and bundles. However, generic, one-size-fits-all approaches often fall short. To truly boost sales, the key lies in customized service – tailoring your discount and bundle offerings to resonate with your specific customer base and business
As a seasoned SEO content expert, I’ve seen countless tools promise to revolutionize e-commerce. But when I first encountered ShopMate and understood its focus on tackling pre-sales issues through intelligent Shopping Guidance, I knew this was something different. We’ve all experienced the frustration as online shoppers with unanswered questions, uncertainty
In the realm of customer relations, the terms customer care vs. customer service are often used interchangeably. While both are crucial for fostering positive customer experiences, they represent distinct approaches that can significantly impact your brand’s perception and customer loyalty. Understanding the nuances between customer care vs. customer service is
In the fiercely competitive SaaS Customer Service 2025, exceptional customer support is no longer a mere add-on. It’s the bedrock of sustainable growth and customer loyalty. As businesses increasingly rely on subscription-based models, providing seamless and effective SaaS customer support becomes paramount. This ultimate guide delves into the key elements
As a seasoned expert in the field of AI and intelligent customer service solutions, I’ve witnessed firsthand the monumental shift in how businesses interact with their customers. We’re no longer in an era where customer service is just about answering calls and responding to emails. Today, it’s about creating seamless,
Are you troubled by too many questions issued by customers that you can’t handle them simultaneously? Are you looking for an effective way to better communicate with your customers? As a Shopify store owner, you’re constantly seeking ways to enhance the shopping experience for your customers. ShopMate Chatbot, a powerful
For businesses aiming to deliver exceptional customer service, a customer service knowledge base is no longer just a nice-to-have. It’s an absolute necessity. But why is a knowledge base essential for customer service? This article delves into the core reasons, highlighting how a well-structured knowledge base can revolutionize your customer
ShopMate Chatbot offers a revolutionary solution to supercharge your customer service and elevate your e-commerce business to new heights. Customers expect instant responses, personalized assistance, and seamless shopping experiences. Traditional customer service methods often fall short of meeting these demands, leading to frustrated customers and lost sales. The Need for
