In the B2B (business-to-business) landscape, chatbots have emerged as a valuable tool. They offer significant opportunities to enhance customer interactions and manage costs effectively. I. What is a B2B Chatbot? A B2B chatbot is an automated software application designed to communicate with business clients. It can handle various tasks such as answering frequently asked questions, providing product or service information, and guiding clients through the sales process. For example, in the software industry, a B2B chatbot can explain the features of different software packages, compare their functionalities, and even help clients with the initial setup steps. It operates on websites, messaging apps, or other digital platforms used by businesses to interact with their clients. II. Why Personalise Customer Interactions and Reduce Costs in B2B? 1.Personalising Customer Interactions 2. Reducing Business Costs III. How to Achieve These Goals with B2B Chatbots? 1.Personalisation 2. Cost Reduction In conclusion, B2B chatbots offer a powerful solution for businesses to personalise customer interactions and reduce costs. By implementing the right strategies and continuously improving the chatbot’s capabilities, businesses can gain a competitive edge in the B2B market and build stronger, more profitable relationships with their clients.