In the era of digital transformation, chatbots have become an integral part of customer service. However, for them to be truly effective, users must trust them. Understanding the factors that influence this trust is crucial for businesses and developers alike. This article explores the key elements that contribute to users’ trust in chatbots for customer service and their implications for the design and future development of these intelligent tools. I. Chatbot-Specific Factors Influencing Trust 1.Accuracy of Request Interpretation and Advice Precision in Understanding: A chatbot that can accurately comprehend user requests is essential. For example, if a customer asks about the availability of a specific product in a particular size and color, the chatbot must understand these details precisely. If it misinterprets the request, it can lead to frustration and a loss of trust. Sound Advice Provision: It should also be able to provide relevant and useful advice. When a customer is undecided between two similar products, the chatbot should offer objective comparisons and suggestions based on the customer’s needs, such as recommending a more durable option for heavy use or a more budget-friendly one for cost-conscious buyers. 2. Human-Likeness in Interaction Natural Language Processing: The chatbot’s ability to use […]