In the highly competitive realm of e-commerce, understanding how consumers select online merchants is of paramount importance. This process is complex and influenced by multiple factors, among which product involvement, perceived risk, and trust expectation play crucial roles. By delving into these aspects, online retailers can better strategize to attract and retain customers. I. The Role of Trust Expectation in Purchase Intention Trust as a Purchase Driver Building Confidence: When consumers have a high trust expectation from an e-tailer, they are more likely to feel confident in making a purchase. For example, if an online store has a reputation for secure transactions and reliable delivery, consumers anticipate a smooth shopping experience. This confidence leads to a stronger intention to buy. Repeat Business: A positive trust expectation not only prompts initial purchases but also encourages repeat business. Consumers who trust an e-tailer are more inclined to return for future purchases, as they believe their needs will be met satisfactorily. Influencing Word-of-Mouth Spreading Positive Sentiment: Satisfied customers with high trust in an e-tailer are likely to share their experiences with friends and family. This word-of-mouth promotion can attract new customers. For instance, a consumer who had a great experience buying electronics from […]

Boosting 2 billion monthly active users, Instagram offers two primary ways to share contents: Stories and Feed Posts. While both features help brands connect with audiences, they serve distinct purposes in social media marketing. This article breaks down differences and insights between Instagram Story vs. Feed Post. Differences Between Instagram Story vs. Feed Post 1. Content Time Difference Stories: Disappear after 24 hours (unless saved to Highlights)Feed Posts: Remain permanently visible on your profile 2. Content Requirements Stories:– Vertical format (9:16 aspect ratio)– 15-second video clips or static images– Interactive elements: Polls, quizzes, questions– Link stickers (for accounts with 10k+ followers) Feed Posts:– Square (1:1) or landscape (16:9) formats– Up to 60-minute videos– Carousel posts with 10+ images– Permanent hashtag and location tagging 3. Algorithm Difference Stories: Appear in chronological order at top of feedFeed Posts: Ranked by engagement using Instagram’s algorithm 4. Engagement Modes – Stories generate 15-25% reply rate– Feed Posts achieve 2-5% comment rate– 34% of users discover new products through Feed– 28% make purchases via Story links When to Use Instagram Stories Best For: When to Use Feed Posts Best For: Tips from Social Media Experts 1. Cross-Promotion Strategy “Use Stories to drive traffic to important Feed Posts,” recommends Molly Palmer, digital marketing […]