What is Manus? Manus AI is a general AI agent developed by Monica.im, a Chinese AI startup. It is designed to bridge the gap between human minds and actions by executing complex tasks independently, unlike traditional AI chatbots that only provide suggestions or answers. Features of Manus: On 6 March 2025, as Manus suddenly went viral on Chinese social media, the price of Manus invitation code on Xianyu (Alibaba’s second-hand marketplace) was inflating to exorbitant prices. Zhang Tao, cofounder of Manus AI, posted on Chinese social media, said that until now, there has never been an official channel for an invitation code. How to Apply for an Invitation Code? 2. Click “Apply for access”, or click https://manus.im/invitation into the application site 3. Fill in your email(until now, only Apple account and Google account available) and tell Manus how they can help you or how you plan to use Manus. The more details you submit to Manus(needs and using scenarios), the sooner you’ll get your invitation code. 4. After filling in your application, please wait patiently and remember to check your emails. Invitation Code Template: Dear Manus Team,​ Hello!​ My name is [Your Name], and I have been deeply involved in the cross […]

As Chinese brands step forward their global expansion, DTC (direct-to-consumer) strategy represented by Apple offers a guidance in customer personalization. With 68% of consumers expecting personalized shopping experiences from brands, this analysis explores how Apple’s DTC can empower Chinese companies into international markets while maintaining cultural authenticity. How Apple was Famous for DTC Personalization 1. Data-Driven Ecosystem Integration Apple’s closed-loop ecosystem collects behavioral data across 1.8 billion active devices, which can lead to predictive personalization. In China, this strategy helped achieve 23% YoY revenue growth in 2023 through: 2. Omni-channel Platform Apple’s China success stems from blending digital and physical integration: Channel Personalized functions Flagship Stores Genius Bar customization services WeChat Mini Programs Localized payment 3. Product Customization with Cultural Features In Chinese New Year, Apple has generated $2.1 billion in 2024, demonstrating: Global Growth Tactics for Chinese Brands 1. Localized Partnership 2. Phased Market Entry 3. Hyper-Personalization Infrastructure How to Implement DTC? 1. Customer Data Build unified customer profiles using: 2. Cultural Localization Implement continuous localization through: Apple’s DTC demonstrates that personalization drives 40% of customer retention. For Chinese brands, success lies in balancing technological advancements with cultural localization. By adopting Apple’s data-driven personalization while maintaining authentic brand culture, […]

Hi, I’m Molly Palmer. I’ve seen firsthand the incredible opportunities available to e-commerce sellers in Southeast Asia. Particularly on dominant platforms like Shopee, Lazada, and TikTok Shop. However, I’ve also witnessed the significant challenges that arise when trying to manage a presence across multiple channels. Keeping track of inventory, handling customer inquiries consistently, and processing orders efficiently across different interfaces can quickly become overwhelming. The Important Integration of Shopee, Lazada & TikTok Shop Stores Selling on Shopee, Lazada, and TikTok Shop allows you to reach a wider audience. But it comes with some problems when communicating with many customers simultaneously from multiple platforms. If a store only boosts human agents to process customers inquiries, it would result in responding not in time. Rapid response time is a key factor to determine customer purchase intention in just 1-3 seconds. That’s why shopping assistants are needed to improve customer satisfaction. Because they can handle quantity of customer common inquiries, like delivery time, order status and coupon activities. It’s worth noting that each platform has its unique interfaces, communication protocols, and customer expectations. Without a centralized system, sellers often find themselves constantly switching between dashboards, leading to customer inquiries processing inefficiency and potential […]