Recently, Temu’s significant expansion in the Mexican market and its far-reaching impact on local sellers has undoubtedly become a topic worth exploring in depth. “Temu Expands Investment in the Mexican Market, Offering Opportunities to Local Sellers” — this strategic shift not only reshapes the e-commerce landscape in Mexico but also presents unprecedented growth opportunities for local businesses. Democratizing Access: The Open Local Vendor Program One of the core shifts in Temu’s strategy in Mexico is the introduction of the Open Local Vendor Program. Unlike the previous invitation-only model, this new approach allows all qualified Mexican entrepreneurs and SMEs with local inventory to apply for membership on the Temu platform independently. This means Mexican merchants can now directly access Temu’s vast user base, manage their products and stores independently, and no longer need to wait for an invitation. This move greatly reduces the entry barriers for local businesses (source: The Aztec Journal). The Strategic Shift: Temu’s “Local-to-Local” Model in Mexico Temu’s “local-to-local” model in Mexico is the key to its investment strategy. In my view, this is a wise move. The model emphasizes connecting local sellers in Mexico with buyers across the country. Benefits for Sellers and Consumers Within this framework, […]