In the digital era, collaborations between tech giants often grab headlines. However, when these partnerships involve companies facing significant scrutiny, the stakes get even higher. Such is the case with the recent collaboration between Amazon and TikTok. It has garnered considerable attention, particularly after Amazon representatives were summoned to Capitol Hill. I. Amazon-TikTok Collaboration Announced in August On August 8,2024, Amazon and TikTok announced a groundbreaking collaboration that allowed TikTok users to purchase goods directly from Amazon without leaving the TikTok app. This integration featured a seamless account linking process. Thus enabling users to sync their TikTok and Amazon accounts for a faster and smoother shopping experience. Users could view Amazon product recommendations in their TikTok “For You” feed, see real-time pricing, Prime eligibility, shipping estimates, and product details directly in the TikTok ads, and complete their purchases without any app-switching. They also had the option to unlink their accounts at any time through TikTok’s app settings. Despite the ongoing scrutiny, there are signs pointing to TikTok’s potential growth in the coming years. Specifically, in 2025, TikTok has a strong chance of experiencing a significant surge, particularly in the U.S. market, due to policy changes associated with a potential Trump […]