Have you ever been aware of how many users in Instagram. Well, shocking enough, there are over 2.03 billion active users in Instagram, which remains the crown of influencer marketing platforms. Brands allocating 32% of their marketing budgets to influencer collaborations, using its unique power to drive authentic engagements. This
Coupon codes drive 30% of all e-commerce sales, boosting converting hesitant buyers. When implemented strategically, these promotional tools can: Step 1: Choose Your Coupon Platform Top E-commerce Platform Integrations Most modern platforms like Shopify and WooCommerce offer built-in coupon managers. For advanced campaigns, please consider dedicated tools that integrate with
As a marketing manager with 10+ years of experience achieve 300% ROI through targets, I can confidently say personalized marketing has evolved into non-negotiable marketing realm in 2025. According to Consumer Personalization Index, 71% of consumers now expect companies to deliver personalized marketing interactions. The Business Case for Personalization Getting
In the competitive world of e-commerce, email marketing drives 42% higher conversion rates than social media. Shopify Email offers merchants a native solution for creating campaigns within their admin dashboard. This article explains what Shopify Email is, demonstrates how to use its e-commerce features, and provides step-by-step instructions for setting
While 76% of businesses use both marketing and advertising strategies, only 34% clearly understand how they differ. In this article, we’ll dissect the key differences between marketing and advertising. Whether you’re a business owner, marketer, or student, understanding this distinction will help you allocate resources effectively and create more impactful
Sponsored content has become a topic-heated modern marketing strategies, and 62% of brands now allocate over 20% of their marketing budgets to native advertising contents. Unlike traditional ads that distract user experience, sponsored content seamlessly integrates promotional messages into editorial environments, creating value for both audiences and advertisers. This article
As 72% of marketers planning to enhance AI application, it is critical to understand modern marketing strategies. This article explores 24 essential marketing types that combine cutting-edge technology with proven methods to help brands thrive in the digital-first era. 24 Marketing Types 1. AI-Powered Content Marketing Gartner predicts 65% of
73% of marketing teams using structured calendars report improved campaign performance according to Gartner research. A promotional calendar serves as the backbone of strategic marketing management, enabling teams to visualize campaigns, coordinate cross-functional efforts, and maintain brand consistency across all channels. Why Every Marketing Team Needs a Promotional Calendar？ Key
74% of online stores fail because they can’t measure what matters. Key Performance Indicators (KPIs) for e-commerce sites serve as your digital compass, revealing whether you’re profitably acquiring customers, optimizing conversions, and building sustainable growth. This guide combines insights from 12,000+ analyzed stores to show you how to select and
In today’s globalized business environment, organizations increasingly rely on specialized services to optimize their customer service. What is Business Process Outsourcing (BPO) vs. Call Centers. Some people might get confused about it. However, 89% of companies using BPO services report cost reductions. It is critical to understand their distinct roles
