In today's digital age, omnichannel marketing has become a crucial strategy for businesses. Let's explore how it works, why it matters, and look at some real-world examples.
Google has once again reinforced its dominance in the digital advertising world. According to its Q1 2025 earnings report, the tech giant’s online advertising revenue surged by 8.5% year-over-year, reaching an impressive $66.89 billion. While this growth is noteworthy in itself, the real game-changer lies beneath the surface: artificial intelligence (AI) is emerging as the key driver behind this momentum. Google’s Ad Revenue Beats Market Expectations According to Alphabet’s Q1 2025 earnings report, Google’s online advertising business performed exceptionally well. Total ad revenue reached $66.89 billion, up 8.5% year-over-year, surpassing the expectations of many analysts.(Source: Huxiu, Investing.com) The core “Search and Other” ad category saw a 10% year-over-year increase, totaling $50.7 billion, with strong growth particularly in verticals like financial services. YouTube ad revenue also rose, hitting approximately $8.9 billion.(Source: Sina Finance, Investing.com) Artificial Intelligence: The Core Engine of Growth What’s fueling this impressive growth? According to CEO Sundar Pichai during Alphabet’s earnings call, AI is the key driver behind the performance gains. And this is more than just talk—AI is deeply embedded in Google’s operations and strategy. AI Integrates Deeply Into Google’s Internal Workflows Pichai shared that over 30% of Google’s internal code is now written with AI assistance.(Source: […]
In today’s digital age, more and more people aspire to achieve financial independence through online sales. Whether you’re a complete newbie to internet entrepreneurship or someone with some experience, success is within reach if you follow the right methods! This article will provide you with detailed steps to build a website from scratch and achieve financial independence through online sales. Why Choose a Website as the Primary Platform for Online Sales? Having your own independent website is a crucial asset for anyone aiming to achieve financial independence. Compared to selling on e-commerce platforms or social media, owning your website offers several distinct advantages: Getting Started: How to Create an E-Commerce Website? For beginners with no technical background, building an online sales website may seem complicated, but with the right tools and steps, it’s actually quite easy. Step 1: Clarify Your Goals and Product Niche Before building your website, make sure to clarify the following: nswering these questions will help you determine the content, design, and marketing strategy for your website. Step 2: Choose the Right Website Building Tool If you don’t have coding experience, there are several easy-to-use website building tools to choose from. Here are some recommended options: Step […]
Hi, I’m Molly Palmer. I’ll share my insights and practical strategies to help you maximize the potential of your multi-store on Shopee. Expanding your reach on platforms like Shopee by opening multiple stores can be a powerful strategy to boost sales. That’s why understanding how to manage multiple Shopee stores effectively is crucial for sustainable store business. Why Manage Multiple Shopee Stores? Before diving into the ‘how’, let’s quickly touch upon the ‘why’. Advantages of operating multiple Shopee stores like: However, the challenges are significant, increased complexity in inventory management, order fulfillment, customer service, marketing efforts, and the critical need to comply with Shopee’s policies regarding multiple accounts. Efficiently learning how to manage multiple Shopee stores is key to overcoming these hurdles. 7 Strategies for How to Manage Multiple Shopee Stores Based on my experience observing successful multi-store sellers, here are the strategies you need to implement: 1. Centralize Your Operations with Management Tools Trying to manage multiple stores by logging in and out of different Seller Centre accounts is inefficient and prone to errors. The single most impactful step you can take is investing in a multi-channel e-commerce management tool. These platforms provide features like: Look for tools officially […]
Pinterest operates as a unique visual discovery engine used by over 450 million monthly active users worldwide. Unlike traditional social media platforms, Pinterest functions as a catalog of ideas where users search, save, and organize visual content through personalized boards. Recent data from Pinterest’s Q2 2024 report shows 80% of engagement now comes from mobile users, with men representing 40% of new sign-ups, a significant shift from previous demographics. How Pinterest Works The Three Pillars of Pinterest Functions User Statistics Breakdown Demographic Percentage Key Behavior Female Users 60% Primary shoppers making purchase decisions Male Users 40% Fastest-growing segment (2024 Pinterest Trends Report) Mobile Engagement 82% Preferred platform for discovery shopping Step-by-Step Guide to Using Pinterest Effectively 1. Setting Up a Business Account Convert to a Pinterest Business Account to access: 2. Optimizing Your Profile Key elements for maximum visibility: 3. Content Creation Strategies According to a 2024 Sprout Social study: Advanced Pinterest Marketing Techniques Algorithm Optimization Tips Analytics and Measurement Key metrics to track from Pinterest Analytics: Why Businesses Need Pinterest Mastering Pinterest for Strategic Growth This visual platform offers unique opportunities for brands to connect with high-intent audiences. By implementing proper SEO techniques, consistent posting schedules, and data-driven optimization, businesses can achieve:
Amazon has officially opened the doors to its new low-cost shopping channel — Amazon Haul — a dedicated marketplace for budget-friendly, white-label products. This move marks a major strategic shift as the e-commerce giant steps up efforts to compete with fast-rising platforms like Temu and SHEIN. For sellers, this is a golden opportunity to expand their reach and tap into a rapidly growing value-driven consumer segment. Goodbye to Invite-Only: Amazon Haul Opens Its Doors The Amazon Haul program originally operated under a strict invite-only policy.Back then, only a limited number of sellers—those with extensive operational experience, a large ASIN count, high sales volume, and product offerings that aligned with the platform’s strategy—were invited to join (Source: cifnews.com). However, this has changed significantly in recent weeks. According to what I’ve learned and multiple industry sources (Source: 98ch.com; seasain.com), Amazon has substantially relaxed the onboarding criteria for Haul. This means sellers no longer have to wait for a personal invitation—they can now apply proactively, provided they meet the basic requirements. In my view, this shift is part of Amazon’s strategic response to intensified market competition (e.g., from Temu, SHEIN, etc.) and growing consumer demand for value-priced products (Source: info.postpony.com). How to Seize […]
In today’s hyper-competitive business world, companies are constantly on the lookout for ways to optimize costs, enhance service quality, and gain a competitive edge. One strategy that has emerged as an effective solution in this pursuit is call center outsourcing. As customer expectations soar and the volume of incoming inquiries,
On 11st March, Manus AI team announced an agreement with Alibaba’s Qwen to reach a strategic partnership. Backed by Chinese E-commerce giant company Alibaba, Manus is dedicated to fulfilling all functions showed in their website. Manus and Qwen have made an agreement to bring more benefits to Chinese users. Manus
Modern customers expect instant, personalized support across multiple channels. 75% of consumers want more human interaction in customer service, a gap that Manus AI uniquely bridges through its advanced natural language processing. As a general autonomous AI agent, Manus transforms customer support operations. What is Manus AI? Manus AI represents
A Chinese start-up, Butterfly Effect, has created a general autonomous artificial intelligence (AI) agent called Manus, seemed to shake up the international market for large language models (LLMs), as it focuses on applications beyond ChatGPT-like chatbots. I. Integration of AI: The Real Challenge While Manus AI‘s autonomous task execution capabilities
Weeks after Chinese AI company DeepSeek has caused widespread attention. Another Chinese AI startup, Monica, has released its autonomous agent called Manus. Manus has gone viral on social media immediately after its release. It bridges conception and execution: it doesn’t just think, it delivers results. So, let’ see how to
With the rapid rise of Manus AI, an autonomous AI agent, can perform multiple tasks without human intervention. “This isn’t just another chatbot or workflow tool,” said Ji Yichao, co-founder and chief scientist at Manus AI. “It’s a truly autonomous agent that bridges the gap between minds and action.” So,
With the increasing popularity of Manus AI, all-in-one autonomous agent is about to deeply change our business and daily life. ShopDesk provides an all-in-one AI solutions platform for cross-border e-commerce sellers to upgrade their services and improve their sales. The integration of Manus AI with ShopDesk emerges as a Sputnik
In today’s borderless e-commerce landscape, 72% of cross-border shoppers expect delivery within 5 business days. This demand drives 63% of international sellers to adopt overseas warehouses. But what exactly makes these overseas warehouses strategic game-changers? Overseas Storage Solutions Operations of Global Warehouses An overseas warehouse functions as a regional hub
In 2025, 73% of consumers now interact with brands through at least three channels before making purchases. This shift makes multi-channel sales no longer optional, it’s the underpin of successful modern retail strategies. By diversifying your sales channels, you can tap into growing markets where mobile commerce alone is projected
With Google’s 2024 Core Update impacting 12.3% of search results according to Semrush research, website owners must adapt to maintain organic visibility. As search algorithms evolve to prioritize user experience and expertise, these six technical and content-focused optimizations will help you increase traffic while complying with Google’s E-E-A-T guidelines. 1. Master Featured
