Many sellers navigating the complexities of the Amazon marketplace often grapple with two critical areas: fulfillment methods and advertising strategies. Understanding what FBM (Fulfillment by Merchant) is and how to choose the right ad placement for your Amazon products are fundamental decisions that significantly impact your operations, profitability, and overall success. Let’s dive into both aspects to help you make informed choices for your business. Table of contents: What Exactly is Amazon FBM? Amazon FBM, sometimes referred to by Amazon as the Merchant Fulfilled Network (MFN), is a fulfillment method where you, the seller, are directly responsible for the entire fulfillment process after a customer places an order on Amazon. This includes storing your inventory, picking and packing orders, shipping products to customers, and handling customer service inquiries and returns related to fulfillment. Essentially, you use Amazon as your storefront, but manage the backend logistics yourself or through a third-party logistics (3PL) provider you partner with. As referenced in resources put you firmly in control of your fulfillment operations. Amazon Seller-Fulfilled Network (FBM/MFN, Fulfillment by Merchant or Merchant Fulfillment Network) is a cross-border logistics model where sellers independently manage the entire order fulfillment process. Under this model, sellers have two primary […]

Amazon Pet Day 2025 is set to take place from May 13th to 14th. This annual event, now in its fourth year, offers pet owners a wide range of incredible deals on pet products. Introductions to Amazon Pet Day During these two days, customers can enjoy significant discounts on items such as pet food, treats, toys, apparel, health care products, grooming supplies, litter, electronics, cleaners, and habitats from well-known brands like Purina Pro Plan, IAMS, Hill’s Science Diet, Jinx, IRIS, FurHaven, Oh Norman!, BarkBox, Pet Genie, PetSafe, Pet Honesty, Ruffwear, and more. Originally launched as a 24-hour event in May 2022 and returning as a 48-hour event in 2023 and 2024, Amazon Pet Day is understood to last for two days again this year. This takes place from Tuesday 13 May to Wednesday 14 May. The event is open to all consumers, with promotional products covering a wide range of categories including pet food, snacks, toys, apparel, healthcare, grooming supplies, electronics, cleaning supplies and more. The event is open to all Amazon customers, not just Prime members, although Prime members do enjoy additional benefits such as fast, free delivery and access to exclusive deals. Early deals will begin as soon […]

74% of businesses report improved customer satisfaction after outsourcing support operations. For entrepreneurs navigating competitive markets, understanding what you need to know about outsourcing customer support can mean the difference between scalable growth and operational overload. Benefits of Customer Support Outsourcing 1. Cost Efficiency & Financial Flexibility Outsourcing reduces operational costs by 30-50% compared to in-house teams. Entrepreneurs gain: 2. 24/7 Global Coverage Leading providers offer multilingual support across time zones. Companies with 24/7 support achieve 28% higher customer retention. 5 Critical Implementation Steps Step 1: Define Successful Standards Establish clear KPIs aligned with business objectives: Metric Industry Standard First Response Time <15 minutes CSAT Score >90% Resolution Rate 85%+ Step 2: Vendor Selection Criteria 3 Common Pitfalls to Avoid 1. Inadequate Knowledge Transfer CX experts recommend 120-hour training minimums with detailed playbooks. SaaS startup AcmeCorp reduced onboarding time 40% using Guru’s knowledge base integration. 2. Cultural Misalignment Research shows 62% of outsourcing failures stem from cultural mismatch. Choose vendors with cultural alignment assessments and localized teams. Optimizing Your Outsourcing ROI Implement these best practices from Bain & Company’s customer experience playbook: 3WIN understands what entrepreneurs need to know about outsourcing customer support. By combining vendor management strategies with digital transformation insights, […]