The rapid expansion of cross-border e-commerce has revolutionized the global trading landscape. As consumers gain access to a vast array of products from around the world, understanding the determinants of their purchase intention becomes crucial for businesses operating in this domain. This article aims to dissect the various elements that significantly influence consumers’ decisions to make a purchase in cross-border e-commerce. I. The Significance of Product-related Factors in Building Trust Product Description as a Trust Catalyst Clarity and Completeness:A well-crafted product description that leaves no room for ambiguity regarding a product’s specifications, usage instructions, and potential benefits is essential. For example, in the case of electronics, providing details about technical specifications like battery life, processing power, and connectivity options helps consumers make an informed choice and instills trust. Accuracy and Authenticity: When the product description accurately reflects the actual features and quality of the item, consumers are more likely to believe in the integrity of the seller. Misleading or false descriptions can quickly erode trust and deter potential buyers. Product Awareness and its Trust-building Impact Marketing and Brand Exposure: Through strategic marketing campaigns, social media promotions, and collaborations with influencers, businesses can increase product awareness. A globally recognized brand with a positive image […]
