Foreign trade websites play a crucial role in connecting businesses with international customers. However, it can be frustrating when there are no inquiries coming in. In this article, we’ll explore two common reasons for this issue and the corresponding solutions to improve the performance of your foreign trade website. I. Inaccurate Target User Positioning 1. The Problem Many foreign trade websites fail to clearly define and target the right users. They might assume the wrong audience or not focus on the specific needs and characteristics of potential business customers. As a result, the website doesn’t attract the right people who are likely to make inquiries or place orders. 2. The Solution II. Inaccurate Keyword Positioning 1. The Problem Some website owners name keywords based on their own understanding rather than considering what the actual potential customers are typing into search engines. This leads to a mismatch between the keywords used on the website and the search terms of real buyers. As a result, the website may rank poorly for the searches that matter or attract the wrong kind of traffic that’s not interested in making inquiries. 2. The Solution III. Additional Tips for Improvement 1. Optimize Website Design 2. Build […]

Magento vs. BigCommerce remains one of the most critical decisions for e-commerce businesses in 2025. With 43% of digital businesses switching platforms to improve scalability, we compared core functions, pricing, and hidden operational factors you need for informed decision-making. Magento vs. BigCommerce Core Features Built-in Sales Tools BigCommerce offers 28 native payment gateways versus Magento’s 11 core integrations, reducing third-party dependency for basic operations. Our analysis of Shopify’s 2024 Commerce Index shows SaaS platforms generally provide 40% more out-of-box features than open-source alternatives. Customization Capabilities Magento’s open-source architecture enables unlimited front-end modifications through PHP/HTML5, while BigCommerce restricts deep code changes through its SaaS framework. Enterprise users report 3x higher customization costs with Magento but achieve 92% exact requirement matches (Forrester Research). Magento vs. BigCommerce Pricing Upfront Costs Platform License Hosting Security BigCommerce $29-$299/month Included Free SSL Magento Open Source Free $50-$500/month $200+/year Enterprise Scaling Adobe Commerce (Magento Enterprise) uses GMV-based pricing averaging $22,000/year for $5M revenue businesses, compared to BigCommerce Enterprise’s flat $399-$999/month structure. Hidden costs emerge in Magento implementations – 68% of users exceed initial budgets by 35%. Magento vs. BigCommerce Technical Demands Developer Ecosystem Magento boasts 5,600+ certified developers worldwide versus BigCommerce’s 1,200 partner agencies. However, BigCommerce’s REST […]

73% of marketing teams using structured calendars report improved campaign performance according to Gartner research. A promotional calendar serves as the backbone of strategic marketing management, enabling teams to visualize campaigns, coordinate cross-functional efforts, and maintain brand consistency across all channels. Why Every Marketing Team Needs a Promotional Calendar？ Key Components of Marketing Success Effective promotional calendars contain three essential elements: Best Practice: Integration Matters Marketing management experts recommend syncing your promotional calendar with: Step-by-Step Guide to Building Your Calendar 1. Strategic Foundation Development Start with data-driven insights from your: 2. Multi-Channel Orchestration Top marketing teams allocate resources across channels using this proven column: Channel Type Budget Allocation Success Metrics Owned Media 40% Engagement Rate Paid Media 35% ROAS Earned Media 25% Share of Voice Tips from Marketing Operations Leaders Tools for Modern Marketing Management Streamline calendar creation with these recommended platforms: Implementing a professional promotional calendar elevates marketing management from reactive to strategic. By adopting these research-backed practices and tools, teams can achieve: