TikTok has unveiled new commerce features, including Smart+ ad, GMV Max, search ad optimization, and Symphony AI tools. This boosts brands online-to-offline sales. TikTok is expanding its AI-powered Smart+ Catalog Ads to incorporate website and app promotions within a single campaign. As TikTok’s automated advertising solution, Smart+ leverages uploaded catalog data to precisely match shoppers. The latest update introduces website sales, app installs, and traffic objectives, enabling brands to utilize AI automation for customer acquisition while improving ad reach and effectiveness. What Exactly is TikTok AI-Powered Ad Optimization? At its core, Smart+ is TikTok’s intelligent campaign type that utilizes advanced machine learning algorithms to automate and optimize various aspects of your ad campaigns. Instead of manually setting and adjusting bids, targeting parameters, and creative combinations, Smart+ entrusts these tasks to TikTok’s AI. The primary goal? To achieve your defined campaign objectives–often conversions or sales–more efficiently and effectively. Think of it as having an AI co-pilot dedicated to maximizing your campaign performance, specifically focusing on boosting sales with Smart+ capabilities. Functions Upgrade: TikTok AI-Powered Ad Optimization GMV Max has also been upgraded with new features, including “Affiliate Creative Integration”. This allows TikTok Shop merchants to automatically incorporate affiliate-generated content, along with […]
Meesho, a social commerce platform that has revolutionized how small businesses and entrepreneurs operate in India, has chosen Morgan Stanley, Kotak, and Citi as the underwriters for its $1 billion IPO. The company aims for a $1 billion valuation and plans to go public during the Diwali festival, which is a substantial increase from last year. Meesho‘s Road to IPO Founded in 2015, Meesho quickly distinguished itself by focusing on enabling small businesses and individuals, particularly women, to start their online stores via social media platforms like WhatsApp, Facebook, and Instagram. This approach tapped into a vast, underserved market, driving rapid growth. Unlike traditional e-commerce giants like Amazon and Flipkart, which primarily cater to branded goods, Meesho focused on unbranded products, resonating with value-conscious consumers in smaller towns and cities. A key turning point for Meesho was achieving profitability. After years of operating at a loss, a common trend among fast-growing startups, Meesho reported its first-ever profit in July 2023. This achievement demonstrates the company’s sustainable business model and its ability to navigate the competitive Indian e-commerce market. This is a crucial factor for investors considering an IPO. The $1 Billion IPO: What to Expect Meesho is targeting an IPO […]
As a Marketing Manager, I’ve spent the last few weeks immersed in the fallout from DeepSeek’s explosive entrance onto the AI scene. The impact has been nothing short of seismic, sending shockwaves through Wall Street and forcing a global reassessment of the AI landscape. The narrative, however, is far more nuanced than a simple “David vs. Goliath” story. It’s a complex tale of technological innovation, geopolitical tensions, and the volatile nature of the market itself. The initial shock came on January 27th, 2025. The release of DeepSeek‘s latest AI model triggered a historic plunge in Nvidia‘s stock price. This has been wiping out nearly $600 billion in market capitalization in a single day – the largest single-day drop in US stock market history. This wasn’t just an Nvidia problem. The broader AI sector felt the tremors, with significant losses across the board. The Nasdaq, a tech-heavy index, also experienced a sharp decline. The sheer magnitude of the event prompted immediate speculation. Its headlines screaming about a Chinese AI “Sputnik moment” and the potential end of American AI dominance. But what exactly is DeepSeek, and why did it cause such a dramatic market reaction? DeepSeek, a relatively unknown Chinese startup, developed […]
Cost Efficiency – Reduce production costs by eliminating the need for full production teams and expensive equipment, resulting in $1-2 per video. Time Efficiency – Produce videos in minutes, no waiting, no hassle, 90% faster production, allowing brands to quickly respond to market trends. Scalability – No large teams or editing skills needed, just provide your product, AI automates scripting, voiceover, actor, editing and all the rest.
In today’s highly competitive business landscape, live chat software has emerged as a crucial tool for enhancing customer service and driving business growth. It enables real-time communication between businesses and their customers, providing immediate assistance and building stronger relationships. Here, we explore eight of the best live chat softwares that can revolutionize your customer interaction strategies. I. LiveChat LiveChat is a widely recognized and highly reliable live chat solution that has been serving businesses of various sizes for years. It offers a seamless platform for engaging with customers in real-time, ensuring prompt responses and efficient problem-solving. II. Zendesk Chat Zendesk Chat, an integral part of the Zendesk suite, is designed to streamline customer support processes. It focuses on providing a unified and efficient communication channel for resolving customer issues promptly. III. Olark Olark is renowned for its simplicity and intuitive design, making it an ideal choice for businesses looking to quickly implement live chat functionality without extensive technical knowledge. IV. Tidio Tidio stands out as a versatile live chat software that combines customer service with marketing tools, allowing businesses to engage with customers and promote their products or services simultaneously. V. Freshchat Freshchat, part of the Freshworks ecosystem, focuses on […]
