In the world of e-commerce, companies are always looking for ways to make smart decisions about their investments and marketing strategies. One important area is understanding how artificial intelligence-based digital technology shopping assistants can affect customers’ satisfaction and their intention to make purchases. That’s what our study is all about. I. Research Methods II. Results 1. Categories of AI Shopping Assistant 2. Impact on Satisfaction and Purchase Intention 3. Group Differences III. What It Means for Companies 1. Importance of Certain Features Our study shows that consumers like AI shopping assistants in e-commerce because they can shop in a sensible way and enjoy the functional benefits. By understanding these factors and how they impact satisfaction and purchase intention. Companies can make better decisions about what to include in their AI shopping assistants to attract more customers and boost sales.