A recent survey by fast-fashion giant SHEIN has shed light on a critical issue: the impact of tariffs and inflation on US shoppers’ purchasing decisions. It confirms what many of us have been observing–rising costs are significantly altering consumer behavior. How US Consumers Are Adapting Inflation The SHEIN survey highlights a stark reality: a vast majority (89%) of US shoppers are feeling the pressure of inflation. They’re worried about the rising cost of living and its impact on their finances. This isn’t just abstract concern. It’s directly influencing how they shop. Many consumers report that they are actively seeking more affordable options, with fast-fashion retailers like SHEIN becoming increasingly attractive. Inflation impact factors: This shift in consumer behavior aligns with broader economic data. The University of Michigan’s Survey of Consumers, for instance, showed a significant drop in consumer sentiment in March 2025, reaching its lowest point since 2022. The one-year inflation outlook also spiked to 4.9%, the highest since November 2022, reflecting growing anxieties about rising prices. Tariff Threat Beyond inflation, the SHEIN survey also reveals growing concerns about tariffs, particularly those impacting goods imported from China. These tariffs are expected to further increase the prices consumers pay for a […]