Recently, PYMNTS Intelligence released the ‘Generation Pulse: How Influential is Influencer?. Based on a survey of 3,196 U.S. consumers, the report focuses on the role of Netroots marketing in the social e-commerce environment. This provides an in-depth analysis of the trust and purchasing behaviours of consumers of different generations towards Netroots’ recommendations. U.S.Influencer Marketing drives consumer decisions The growing trend of U.S. influencer marketing In recent years, the social e-commerce market has shown explosive growth.The global social e-commerce market size is expected to reach $1.52 trillion in 2025 and is expected to grow to $5.32 trillion by 2030, at a CAGR of 28.5%. This rapid growth is mainly driven by several factors. The popularity of live streaming and video shopping has enhanced the interactive experience for consumers. Meanwhile, the use of technologies such as AR try-on has effectively boosted confidence in shopping decisions. Expansion of social payment functions, such as Instagram Checkout and TikTok Shop. The enhancement of AI chatbots and personalised recommendation systems effectively optimised user shopping experience. Among the many countries and regions driving the accelerated development of social e-commerce, the U.S. is one of the fastest growing markets. As the penetration rate continues to increase, Gen Z […]

In the world of e-commerce, losing potential sales due to abandoned carts is a common headache. However, with Shopify, you can take effective steps to set up an abandoned cart recovery system. Here’s how you can do it in just 5 steps: Step 1: Understand the Importance of Abandoned Cart Recovery Step 2: Enable Abandoned Cart Recovery in Shopify Step 3: Customize Your Abandoned Cart Emails Step 4: Set up a Timing Strategy for Your Emails Step 5: Analyze and Optimize By following these 5 steps, you can effectively set up an abandoned cart recovery system on Shopify and turn those lost opportunities into actual sales, helping your e-commerce business grow and thrive.

With 2.4 billion active users and $59 billion in annual ad revenue (Meta Q4 2024 report), Instagram remains the visual marketing powerhouse for brands. This guide will teach you how to advertise on Instagram effectively using 2025’s latest features, AI tools, and conversion-boosting strategies. Step 1: Set Up Your Advertising Foundation Connect Business Assets Ensure your Instagram Professional Account is linked to a Meta Business Suite with: 2025’s Mandatory Tracking New iOS 19 privacy rules require: Mastering Instagram Ad Formats Top 5 Performing Formats Format CTR Best Use Augmented Reality Try-On 9.2% Fashion/Beauty Shorts Ads 7.8% Entertainment Interactive Poll Ads 6.5% Lead Generation Creative Best Practices 2025’s algorithm prioritizes: Advanced Targeting Strategies Layered Audience Building Combine: AI Optimization Tools Leverage: Budgeting & Performance 2025 Cost Benchmarks Average metrics: Scaling Strategies Test these budget allocations: Future-Proof Your Strategy Prepare for these 2026 trends: Expert Resources Continue learning with: