Mexican e-commerce market accounts for 26% of Latin America’s e-commerce sector. By 2025, the country’s e-commerce user base is projected to exceed 80 million, demonstrating robust growth potential. Surge in Mexican E-commerce Market Latin American e-commerce platform Tiendanube reveals that in 2024, the sales revenue of online stores on its platform surged by 71%. Order volume was increased by 55% and average order value rising by 10%. In terms of category growth trends, health & beauty led the way with a 17% increase. Pet supplies, gifts, and toys also saw growth, though their shares remained relatively small. Notably, the categories with the highest average order values were equipment & machinery ($5,447) and construction & industrial ($3,528). Meanwhile, promotional campaigns remain a key driver of e-commerce growth, with major shopping festivals such as Hot Sale and El Buen Fin playing a significant role—sales surged by 42% and 88% during these events, respectively. Merchants widely adopted strategies like discounts, buy-one-get-one offers, and free shipping to boost sales and attract more consumers. Tiendanube noted that despite Mexico’s rapid e-commerce growth, barriers to entry still need to be lowered to encourage more businesses to join the digital marketplace. Currently, only 2% of the country’s […]