With over 3.07 billion monthly active users, Facebook remains the world’s largest social media platform. For beginners, its advertising platform offers: Step 1: Set Up Your Facebook Business Assets Create a Business Manager Account Navigate to Facebook Business Suite and complete these essential steps: Optimize Your Business Page According to Social Media Examiner, complete profiles get 23% more engagement. Ensure your page includes: Step 2: Navigate Facebook Ads Manager Key components explained by Meta’s Advertising Guide: Section Function Campaign Level Choose objectives (Awareness, Consideration, Conversion) Ad Set Level Define audience targeting and budget Ad Level Create actual ad content Step 3: Audience Targeting Strategies Combine these targeting methods for optimal results: Main Targeting Audiences Custom Audiences Upload customer lists or track website visitors using the Facebook Pixel. Step 4: Budgeting & Bidding Recommended practices from Neil Patel’s digital marketing guide: Step 5: Ad Creative Best Practices Image Ads: Use 1200x628px images with minimal text Video Ads: Keep under 15 seconds with captions Carousel Ads: Showcase 3-5 products/services Step 6: Monitoring & Optimization Key metrics to track daily: Common Beginner Mistakes to Avoid Based on analysis of 10,000+ campaigns by HubSpot: Next Steps in Your Facebook Ads Journey After mastering these fundamentals, explore advanced tactics like: Ready to launch your first campaign? […]
Today, we’re diving into a development that’s set to shake up the online retail world: TikTok Shop Set to Launch in Japan: A New E-Commerce Boom in 2025! This move by TikTok as a significant indicator of evolving digital commerce trends. Let’s break down what this means for businesses and consumers in Japan. The Anticipated Arrival: Launch Timeline and Platform Details Based on consistent reporting, TikTok is preparing to introduce its e-commerce arm, TikTok Shop, to the Japanese market by mid-2025, with several sources pointing specifically towards a June 2025 launch (source: Economic Times, source: Forest Shipping). This isn’t just a distant plan; preparations are actively underway. Seller Recruitment and Platform Focus TikTok is already in the process of recruiting local sellers in Japan, inviting both established Japanese businesses and individual entrepreneurs to join the platform ahead of its official debut (source: 3WIN.AI, source: Economic Times). This open invitation signals TikTok’s intent to build a diverse and vibrant marketplace from day one. The platform itself is expected to mirror its successful model in other regions, heavily featuring: This model, where users can sell everything from fashion to cosmetics via engaging live videos and earn commissions, has proven potent elsewhere (source: Economic Times). Strategic Calculations: Why Japan, Why Now? […]
Cambodia’s e-commerce market is experiencing significant growth, with a projected value of $1.51 billion in 2024 and an expected increase to $1.78 billion in 2025, marking a growth rate of 17.88%. Cambodian E-commerce Market This growth is attributed to factors such as high internet usage, affordable mobile data, and a growing urban population. Social media platforms like Facebook and TikTok are playing a crucial role in driving online sales, with Facebook having 11.65 million accounts and TikTok having 9.96 million accounts in Cambodia. The majority of products purchased online are apparel (37%), followed by beauty and cosmetic products (20%), and food delivery (19%). Most consumers spend between $11 and $50 each month, with payments predominantly made via QR code (47.15%), cash (26.5%), money transfers (13.3%), or other methods (13.05%). Despite the growth, challenges such as counterfeit products, quality issues, high shipping costs, and logistics bottlenecks persist. The Cambodian government has introduced policies to promote the use of technology and strengthen regulatory frameworks to ensure consumer protection and payment security. Main E-commerce Platforms in Cambodia Here are some of the most popular e-commerce platforms in Cambodia: Social Commerce Platforms Local E-commerce Platforms Cross-Border E-commerce Platforms Steps to Start Selling on Facebook […]
Recently, PYMNTS Intelligence released the ‘Generation Pulse: How Influential is Influencer?. Based on a survey of 3,196 U.S. consumers, the report focuses on the role of Netroots marketing in the social e-commerce environment. This provides an in-depth analysis of the trust and purchasing behaviours of consumers of different generations towards Netroots’ recommendations. U.S.Influencer Marketing drives consumer decisions The growing trend of U.S. influencer marketing In recent years, the social e-commerce market has shown explosive growth.The global social e-commerce market size is expected to reach $1.52 trillion in 2025 and is expected to grow to $5.32 trillion by 2030, at a CAGR of 28.5%. This rapid growth is mainly driven by several factors. The popularity of live streaming and video shopping has enhanced the interactive experience for consumers. Meanwhile, the use of technologies such as AR try-on has effectively boosted confidence in shopping decisions. Expansion of social payment functions, such as Instagram Checkout and TikTok Shop. The enhancement of AI chatbots and personalised recommendation systems effectively optimised user shopping experience. Among the many countries and regions driving the accelerated development of social e-commerce, the U.S. is one of the fastest growing markets. As the penetration rate continues to increase, Gen Z […]
Recently, renowned artificial intelligence expert, Andrej Karpathy, sparked considerable discussion with a tweet suggesting that future AI models, known as Large Language Models (LLMs), may become smaller while still demonstrating intelligent and reliable “thinking.” This notion seems counterintuitive, as we often associate larger models with greater intelligence. So, what’s behind
What’s Dropshipping Business ？ Dropshipping business is a e-commerce model that allows sellers to run an online business without holding inventory. Instead of stocking products, product suppliers will ship product to customers directly . This method is similar to affiliate marketing, but sellers can create their own brand. One of
The advancement of AI technology has led to the widespread use of AI customer service chatbots across sectors such as e-commerce, education, and banking. In e-commerce, businesses integrate these chatbots with human customer service to cut costs and boost efficiency. Despite these advantages, the robots sometimes fail to accurately understand
As artificial intelligence large models evolve, traditional SaaS (Software as a Service) companies are navigating a landscape filled with new opportunities and challenges. These businesses are increasingly looking to integrate large models into their development strategies, aiming to blend their industry expertise with cutting-edge technology. This fusion is not just
As the holiday shopping season approaches, Shopify sellers are gearing up for one of the most significant sales events of the year: Black Friday. With consumers increasingly turning to online shopping, it’s crucial to stand out in a crowded marketplace. One of the most effective ways to do this is
