“CRM system acts as a vital communication bridge with customers,” said Michel Peterson, marketing manager of Tesla, “Tesla’s CRM system serves as a comprehensive information repository. It encompasses customer data across all stages, from pre-booking to post-purchase. This includes basic customer information, booking and purchase details, and vehicle usage data. These details collectively form a holistic customer profile, enabling us to gain in-depth insights into customer needs.” This conversation highlights the application and importance of CRM (Customer Relationship Management) system. CRM system is an efficient channel for resolving issues and gathering feedback. What Exactly is Customer Relationship Management (CRM)? At its core, CRM, or Customer Relationship Management, is a strategy, a process, and, most commonly, a system for managing a company’s interactions with current and potential customers. It’s a holistic approach to understanding and influencing customer behavior through meaningful communications to improve customer acquisition, customer retention, customer loyalty, and customer profitability. Think of it as a central hub for all your customer data and interactions. A CRM system is a technology solution, often software, that helps businesses manage, track, and store information related to their customers. This information can include contact details, purchase history, communication logs, customer service interactions, and […]
