Today, I’m diving into a significant update impacting sellers using or considering the Pan-European FBA program. The key takeaway? Amazon Expands Pan-European Program: Netherlands Now Under Mandatory Compliance. This change requires sellers seeking auto-enrollment in the Pan-EU FBA program to have an active product listing in the Netherlands marketplace (Amazon.nl). Let’s break down what this means for your business. Understanding the Netherlands Requirement for Pan-EU FBA Amazon has officially announced that an active offer on Amazon.nl will soon be a prerequisite for auto-enrollment into the Pan-European FBA program. As confirmed by sources like AVASK and Blue30, this requirement applies to both existing Pan-EU sellers and those looking to join the program. While the exact enforcement date hasn’t been specified yet, Amazon has committed to providing sellers with 30 days’ advance notice before the change takes effect (AVASK, Blue30). This makes the Netherlands a crucial marketplace alongside existing ones like Germany, France, Italy, Spain, and Poland for seamless Pan-EU operation. Operational Impacts and Opportunities for Sellers Integrating the Netherlands into the Pan-EU FBA framework brings several operational considerations and potential benefits: Enhanced Inventory Distribution With the Netherlands included, Amazon will automatically distribute your FBA inventory across its European fulfilment network, including Dutch facilities. This strategy aims to place your products […]