In the highly competitive realm of e-commerce, understanding how consumers select online merchants is of paramount importance. This process is complex and influenced by multiple factors, among which product involvement, perceived risk, and trust expectation play crucial roles. By delving into these aspects, online retailers can better strategize to attract and retain customers. I. The Role of Trust Expectation in Purchase Intention Trust as a Purchase Driver Building Confidence: When consumers have a high trust expectation from an e-tailer, they are more likely to feel confident in making a purchase. For example, if an online store has a reputation for secure transactions and reliable delivery, consumers anticipate a smooth shopping experience. This confidence leads to a stronger intention to buy. Repeat Business: A positive trust expectation not only prompts initial purchases but also encourages repeat business. Consumers who trust an e-tailer are more inclined to return for future purchases, as they believe their needs will be met satisfactorily. Influencing Word-of-Mouth Spreading Positive Sentiment: Satisfied customers with high trust in an e-tailer are likely to share their experiences with friends and family. This word-of-mouth promotion can attract new customers. For instance, a consumer who had a great experience buying electronics from […]

“Hi, I’m John, running an online plants store named ‘GreenLeaf’. We sell a variety of indoor plants and gardening supplies. Initially, I chose WooCommerce to build my shop because it is open source and flexible. However, as my business grew, I gradually realised that WooCommerce had some limitations in terms of user experience, payment process and marketing tools. In order to improve user experience and increase sales efficiency, I decided to migrate my shop to Shopify. “In the first month after the migration, my sales increased by 30 per cent. This was a pleasant surprise as I had not expected the results to be so dramatic. I also utilised Shopify’s personalised recommendations to increase the conversion rate of my customers’ purchases. What I’m most proud of is my successful expansion into the European and Asian markets. My number of international orders increased by 50 per cent in three months. This migration not only boosted my business revenue, but also opened my horizon to the potential of a larger market.” Migrating from WooCommerce to Shopify represents a critical inflection point for 34% of e-commerce businesses seeking better scalability and simplified operations. While Shopify’s hosting solution reduces technical burdens, our analysis of […]