TikTok’s return has brought about significant impacts on e-commerce and social media marketing. Here are the details. 1. Impact on E-commerce 1.1 Increased Sales and Revenue TikTok’s short video format and engaging content can quickly attract users’ attention. Many products have become popular due to TikTok, leading to a significant increase in sales. For example, some small and medium-sized e-commerce businesses have seen a sharp rise in sales after promoting their products on TikTok. 1.2 Expansion of Shoppable Features TikTok has been continuously expanding its shoppable features, such as allowing brands to tag products in videos and link to e-commerce stores. This makes it more convenient for users to purchase products directly on the platform, reducing the steps and time required for shopping. 1.3 New Opportunities for Small Businesses TikTok provides an equal opportunity for small businesses to showcase their products. With creative and interesting content, small businesses can reach a large number of potential customers, break through geographical and scale limitations, and gain new development opportunities. 2. Impact on Social Media Marketing 2.1 Change in Marketing Strategies TikTok’s algorithm is different from other social media platforms. It recommends content based on users’ interests and behaviors, allowing marketers to target […]