Amazon has officially opened the doors to its new low-cost shopping channel — Amazon Haul — a dedicated marketplace for budget-friendly, white-label products. This move marks a major strategic shift as the e-commerce giant steps up efforts to compete with fast-rising platforms like Temu and SHEIN. For sellers, this is a golden opportunity to expand their reach and tap into a rapidly growing value-driven consumer segment. Goodbye to Invite-Only: Amazon Haul Opens Its Doors The Amazon Haul program originally operated under a strict invite-only policy.Back then, only a limited number of sellers—those with extensive operational experience, a large ASIN count, high sales volume, and product offerings that aligned with the platform’s strategy—were invited to join (Source: cifnews.com). However, this has changed significantly in recent weeks. According to what I’ve learned and multiple industry sources (Source: 98ch.com; seasain.com), Amazon has substantially relaxed the onboarding criteria for Haul. This means sellers no longer have to wait for a personal invitation—they can now apply proactively, provided they meet the basic requirements. In my view, this shift is part of Amazon’s strategic response to intensified market competition (e.g., from Temu, SHEIN, etc.) and growing consumer demand for value-priced products (Source: info.postpony.com). How to Seize […]
