Recently, PYMNTS Intelligence released the ‘Generation Pulse: How Influential is Influencer?. Based on a survey of 3,196 U.S. consumers, the report focuses on the role of Netroots marketing in the social e-commerce environment. This provides an in-depth analysis of the trust and purchasing behaviours of consumers of different generations towards Netroots’ recommendations. U.S.Influencer Marketing drives consumer decisions The growing trend of U.S. influencer marketing In recent years, the social e-commerce market has shown explosive growth.The global social e-commerce market size is expected to reach $1.52 trillion in 2025 and is expected to grow to $5.32 trillion by 2030, at a CAGR of 28.5%. This rapid growth is mainly driven by several factors. The popularity of live streaming and video shopping has enhanced the interactive experience for consumers. Meanwhile, the use of technologies such as AR try-on has effectively boosted confidence in shopping decisions. Expansion of social payment functions, such as Instagram Checkout and TikTok Shop. The enhancement of AI chatbots and personalised recommendation systems effectively optimised user shopping experience. Among the many countries and regions driving the accelerated development of social e-commerce, the U.S. is one of the fastest growing markets. As the penetration rate continues to increase, Gen Z […]