Hi, I’m Molly Palmer, and today I want to delve into a seismic shift happening in the European e-commerce landscape, specifically focusing on Poland. We’re witnessing Temu’s meteoric rise, a phenomenon that has recently culminated in a significant milestone: the platform has overtaken the long-standing local champion, Allegro, becoming the most visited e-commerce site in the country. This development marks a crucial turning point in Poland’s e-commerce market. The Unprecedented Shift: Temu Overtakes Allegro For years, Allegro.eu SA has been the undisputed leader in Polish e-commerce. Established in 1999, it built a formidable presence, becoming a household name. However, the landscape is changing rapidly. March 2025 saw Temu’s mobile application attract a staggering 18.1 million real users in Poland. This figure edged out Allegro’s 17.8 million users for the same period, marking the first time Allegro has been surpassed in this metric. This isn’t just a minor fluctuation. It signifies Temu dethroning Allegro in terms of user reach, a clear indicator of its growing influence. Understanding Temu’s Recipe for Success in Poland How did Temu achieve such rapid success in a market dominated by a local giant? Several key factors contribute to Temu’s meteoric rise: Aggressive Marketing and Lavish Spending […]