In recent years, Shein has become one of the most popular global shopping platforms, especially in the fast fashion sector. However, many customers have noticed a steady increase in prices across the platform. This price hike has caught the attention of both consumers and industry analysts, prompting questions about the factors behind these changes. One of the primary reasons for this surge in Shein’s prices is the increase in tariffs. This article will explore how tariff hikes are impacting Shein’s pricing strategy and contributing to the significant price increases. Tariff Policy Changes: The Driving Force Behind Shein’s Price Surge For a long time, the U.S. “de minimis rule” allowed personal packages valued under $800 to enter the U.S. market without paying tariffs. This policy was a key factor in allowing many cross-border e-commerce platforms, including Shein and Temu, to maintain their low-price strategies. However, the winds are changing. According to multiple financial media reports, the U.S. government plans to eliminate this exemption policy. The new regulation states that starting on May 2, 2025, each package may incur an additional fee of up to $100. Even more concerning, from June 1, the policy could become even stricter, with some imported goods’ […]
