As Southeast Asia’s digital economy continues to boom, Singapore remains a highly competitive hub for online shopping. In 2025, the latest web traffic insights confirm that Shopee continues to dominate the e-commerce landscape in Singapore, with Lazada and AliExpress following close behind. In this article, we’ll break down the top platforms by popularity, explore what sets each apart, and provide insights for brands and sellers looking to capture market share in this thriving digital ecosystem. Latest Overview of Singapore’s E-Commerce Platform Rankings Based on the latest traffic data from the authoritative analytics site Similarweb (as of March 2025), the ranking of the most-visited e-commerce and online shopping platforms in Singapore forms a clear hierarchy: From these rankings, it’s evident that Shopee’s leadership in Singapore’s e-commerce market is uncontested, with a user base and market presence far surpassing other competitors. Why Shopee Remains at the Top Since entering the market in 2015, Shopee has quickly won over Singaporean consumers with its mobile-first strategy, integration of social commerce features (like livestreaming and in-app games), and user-friendly interface (source: DNY123). Its aggressive marketing and responsiveness to local demand have further cemented its position at the top of Singapore’s e-commerce rankings. Lazada and Amazon: […]