Brazil e-commerce Easter market is experiencing significant growth, with over 114.7 million e-commerce users in 2024, spending a total of around 40.01 billion USD, resulting in a per capita spending of around 349 USD. During the 2025 Easter period, it is estimated that over 70% of Brazilian consumers will shop online. This is supported by the fact that e-commerce in Brazil has an 11% share of the GDP and that e-commerce has penetrated 88% of the adult population. The Brazilian e-commerce market is projected to grow with a CAGR of 17% between 2023 and 2026, reaching US$435.4 billion. Trends of Brail Easter E-commerce During the Easter season in Brazil, e-commerce trends show a significant increase in online shopping. Here are some key trends and strategies for businesses to capitalize on this period: Consumer Behavior Popular Products Marketing and Sales Strategies Logistics and Delivery Post-Purchase Engagement In summary, the Easter season in Brazil presents a significant opportunity for e-commerce businesses. By understanding consumer behavior, focusing on popular products, implementing effective marketing strategies, ensuring fast delivery, and providing excellent post-purchase support, businesses can maximize their sales and customer satisfaction during this important holiday. How Can Small Businesses Compete in the Brazilian Easter […]