With over 3.07 billion monthly active users, Facebook remains the world’s largest social media platform. For beginners, its advertising platform offers: Step 1: Set Up Your Facebook Business Assets Create a Business Manager Account Navigate to Facebook Business Suite and complete these essential steps: Optimize Your Business Page According to Social Media Examiner, complete profiles get 23% more engagement. Ensure your page includes: Step 2: Navigate Facebook Ads Manager Key components explained by Meta’s Advertising Guide: Section Function Campaign Level Choose objectives (Awareness, Consideration, Conversion) Ad Set Level Define audience targeting and budget Ad Level Create actual ad content Step 3: Audience Targeting Strategies Combine these targeting methods for optimal results: Main Targeting Audiences Custom Audiences Upload customer lists or track website visitors using the Facebook Pixel. Step 4: Budgeting & Bidding Recommended practices from Neil Patel’s digital marketing guide: Step 5: Ad Creative Best Practices Image Ads: Use 1200x628px images with minimal text Video Ads: Keep under 15 seconds with captions Carousel Ads: Showcase 3-5 products/services Step 6: Monitoring & Optimization Key metrics to track daily: Common Beginner Mistakes to Avoid Based on analysis of 10,000+ campaigns by HubSpot: Next Steps in Your Facebook Ads Journey After mastering these fundamentals, explore advanced tactics like: Ready to launch your first campaign?

Hi, I’m Molly Palmer. With my background, I’ve had the opportunity to delve into various e-commerce ecosystems globally. Today, I want to shed light on a significant player often dubbed “the Amazon of Russia” – the Ozon Platform. If you’ve heard the name but wondered exactly what is it and how does it work?, you’re in the right place. We’ll explore the intricacies of this dynamic platform and understand its operational mechanics. What Exactly is the Ozon Platform? At its core, the Ozon Platform is one of Russia’s pioneering and largest multi-category e-commerce platforms. Established way back in 1998, initially as an online bookstore, Ozon has evolved dramatically. It’s not just a website. It’s a complex ecosystem built on a sophisticated IT platform and an extensive logistics network, designed to connect millions of customers with thousands of sellers across Russia and beyond. Its significance is undeniable. By 2019, it was already one of the top three online retail platforms in Russia, and Forbes recognized it as one of the most valuable Russian internet companies in 2020. Think of it as a comprehensive online marketplace offering a vast array of goods, much like Amazon does in other parts of the world,

With billions of active users and first-time installs, TikTok has become the fastest-growing advertising platform. Our 5-step guide, developed through analysis of TikTok’s official documentation and interviews with certified TikTok marketing partners, helps beginners navigate the ad creation process efficiently. Step 1: Set Up Your TikTok Business Account Why Professional Mode Matters Convert your personal account to a TikTok Business Account to access advanced analytics and ad features. According to TikTok Advertising Report, business accounts see 38% higher engagement than personal profiles. Step 2: Navigate TikTok Ads Manager Campaign Structure Essentials Step 3: Target Your Ideal Audience Precision Targeting Options Category Options Demographics Age (13-60+), Gender, Language Interests 150+ categories from Beauty to Tech Device OS, Connection Type, Carrier Step 4: Optimize Ad Creatives Proven Formula for Viral Content Use TikTok’s Creative Center templates to save production time. Step 5: Launch & Monitor Performance Key Metrics to Track Expert Tips for Better Results “Test at least 3 ad variations simultaneously. TikTok’s algorithm favors accounts that consistently post fresh content.” – Sarah Johnson, Certified TikTok Ads Strategist Common Mistakes to Avoid Next Steps in TikTok Advertising After mastering basic ads, explore advanced features like Spark Ads and TikTok Pulse. Bookmark our TikTok Advertising Hub for ongoing strategy