TikTok is resuming services to its 170 million users in US after President-elect Donald Trump said he would issue an executive order to give the app a reprieve when he takes office on Monday.
As Marketing Manager, I’ve seen firsthand the transformative power of multilingual customer support in boosting e-commerce success. In today’s globalized marketplace, ignoring the linguistic needs of your customers is a significant missed opportunity. Failing to offer support in their native language can lead to lost sales, decreased customer satisfaction, and a damaged brand reputation. That’s why implementing a robust multilingual customer support strategy is no longer a luxury—it’s a necessity. How does Multilingual Support Enhance Customer Experience on E-commerce Platforms Here are seven key strategies I recommend for achieving multilingual e-commerce success: 1. Identify Your Target Markets and Their Languages Before diving into implementation, thorough market research is crucial. Analyze your website analytics to pinpoint your most active international customer segments. Which countries are generating the most traffic and sales? Which languages are predominantly being used? Don’t rely on assumptions; let data guide your language selection. Prioritizing languages based on concrete data ensures your resources are allocated effectively. For example, if you’re seeing a surge in traffic from Brazil, Portuguese support should be a top priority. 2. Leverage Technology for Efficient Translation and Support Manual translation is time-consuming and prone to errors. Invest in professional translation services or translation management […]
“CRM system acts as a vital communication bridge with customers,” said Michel Peterson, marketing manager of Tesla, “Tesla’s CRM system serves as a comprehensive information repository. It encompasses customer data across all stages, from pre-booking to post-purchase. This includes basic customer information, booking and purchase details, and vehicle usage data. These details collectively form a holistic customer profile, enabling us to gain in-depth insights into customer needs.” This conversation highlights the application and importance of CRM (Customer Relationship Management) system. CRM system is an efficient channel for resolving issues and gathering feedback. What Exactly is Customer Relationship Management (CRM)? At its core, CRM, or Customer Relationship Management, is a strategy, a process, and, most commonly, a system for managing a company’s interactions with current and potential customers. It’s a holistic approach to understanding and influencing customer behavior through meaningful communications to improve customer acquisition, customer retention, customer loyalty, and customer profitability. Think of it as a central hub for all your customer data and interactions. A CRM system is a technology solution, often software, that helps businesses manage, track, and store information related to their customers. This information can include contact details, purchase history, communication logs, customer service interactions, and […]
As an expert in customer service automation, I’ve witnessed firsthand how the Omni-channel Support Bot has revolutionized the way companies interact with their customers. This powerful tool is no longer a futuristic concept—it’s a vital asset for businesses aiming to deliver exceptional customer experiences across all platforms. What is an Omni-channel Support Bot? An Omni-channel Support Bot is an AI-driven solution designed to automate customer service interactions seamlessly across multiple communication channels. Whether your customers reach out via WhatsApp, Facebook, Instagram, email, or live chat, this bot ensures a consistent and unified experience. By integrating all these platforms into a single interface, businesses can streamline their support processes and provide faster, more accurate responses. Why Your Business Needs an Omni-channel Support Bot Key Features of an Omni-channel Support Bot Seamless Integration Across Platforms One of the standout features of such a bot is its ability to integrate with multiple platforms, including WhatsApp, Facebook Messenger, Instagram, LINE, WeChat, and website live chat. This ensures that customers can reach out through their preferred channel without any disruption in service. AI-Powered Automation Leveraging advanced AI technologies like ChatGPT, these bots can handle a wide range of customer queries with precision. From answering FAQs to processing orders, the […]
Hello everyone, Molly here, from the marketing team! In today’s fast-paced e-commerce world, we know how crucial it is to keep our customers happy and informed. And what’s one of the biggest things customers care about after they’ve clicked that “buy” button? Knowing where their order is, of course! That’s where universal parcel tracking comes into play, and trust me, it’s a game-changer for both businesses and shoppers alike. As someone in marketing, I’m always thinking about how we can improve the customer journey and build stronger relationships. Universal parcel tracking might seem like a purely logistical thing, but it’s actually a powerful marketing tool. Think about it – the post-purchase experience is just as important as the pre-purchase one. If customers have a smooth, transparent, and stress-free delivery experience, they’re much more likely to become repeat customers and even brand advocates. So, let’s dive into why universal and real-time package tracking is so essential and how it can transform your delivery experience from anxious waiting to confident anticipation. What is Universal Parcel Tracking? Imagine you’ve ordered items from a few different online stores. Traditionally, tracking each package would mean juggling multiple tracking numbers, visiting different courier websites, and trying […]
As a Marketing Manager, I’m constantly seeking innovative ways to enhance customer experience and drive business growth. One of the most impactful advancements I’ve witnessed in recent years is the rise of AI-powered helpdesk chatbots. These aren’t your grandmother’s chatbots. They represent a genuine revolution in customer support. This can offer unparalleled levels of service availability and efficiency. This article will explore how these intelligent tools are transforming the landscape of customer service and why they are a must-have for businesses of all sizes. The Evolving Customer Expectation: Always-On Support Today’s customers expect instant gratification. They’re accustomed to the immediacy of online services and demand seamless, 24/7 support. Gone are the days when a customer would patiently wait for an email response or a phone call during business hours. This shift in expectation has created a significant challenge for businesses. How to provide timely and effective support without incurring the exorbitant costs of around-the-clock human staffing. This is where AI helpdesk chatbot step in. They offer a scalable, cost-effective solution to meet this rising demand for always-on support. Unlike their less sophisticated predecessors, modern AI chatbots leverage advanced natural language processing (NLP) and machine learning (ML) to understand and respond […]
In a striking political development, former President Donald Trump’s approval rating after the first 100 days of his second term has plunged to the lowest level recorded in nearly 80 years. Historically, the 100-day mark is a crucial period for American presidents, offering an early glimpse into public sentiment and
As Southeast Asia’s digital economy continues to boom, Singapore remains a highly competitive hub for online shopping. In 2025, the latest web traffic insights confirm that Shopee continues to dominate the e-commerce landscape in Singapore, with Lazada and AliExpress following close behind. In this article, we’ll break down the top
Amazon has officially opened the doors to its new low-cost shopping channel — Amazon Haul — a dedicated marketplace for budget-friendly, white-label products. This move marks a major strategic shift as the e-commerce giant steps up efforts to compete with fast-rising platforms like Temu and SHEIN. For sellers, this is
In recent years, Shein has become one of the most popular global shopping platforms, especially in the fast fashion sector. However, many customers have noticed a steady increase in prices across the platform. This price hike has caught the attention of both consumers and industry analysts, prompting questions about the
Ozon, Russia’s leading e-commerce platform, has made a significant update to its seller fee structure, effective from June 1, 2024. The headline change? While logistics costs have been reduced, sales commissions have risen sharply—posing new challenges for cross-border and domestic sellers alike. Detailed Breakdown of Ozon’s New Seller Fee Policy
Today, we’re diving into a development that’s set to shake up the online retail world: TikTok Shop Set to Launch in Japan: A New E-Commerce Boom in 2025! This move by TikTok as a significant indicator of evolving digital commerce trends. Let’s break down what this means for businesses and
The U.S. e-commerce landscape is undergoing a dramatic shift. Over the past few months, consumers have noticed a sharp rise in product prices across major online platforms like Amazon, Temu, and Shein. This trend is not coincidental—it’s largely driven by recent changes in U.S. tariff policies. In this article, we’ll
TikTok, the global short-video sensation owned by ByteDance, is officially preparing to launch TikTok Shop in Japan by mid-2025. This bold move signifies not just another market expansion, but a transformative event that could reshape the e-commerce landscape in Asia. Following successful launches in Southeast Asia, the United States, and
In early 2025, Amazon officially announced a significant reduction in FBA (Fulfillment by Amazon) multi-category package fees, covering all major European markets. This adjustment not only lowers sellers’ logistics and operating costs but also injects new vitality into the expansion of cross-border e-commerce businesses in Europe.In this article, we will
In the e-commerce industry, an efficient returns management process is a critical factor determining customer satisfaction and business profitability. As a Shopify merchant, optimizing your returns process can not only reduce customer complaints but also significantly increase repeat purchase rates. This comprehensive guide will detail best practices for returns management
