73% of marketing teams using structured calendars report improved campaign performance according to Gartner research. A promotional calendar serves as the backbone of strategic marketing management, enabling teams to visualize campaigns, coordinate cross-functional efforts, and maintain brand consistency across all channels. Why Every Marketing Team Needs a Promotional Calendar？ Key Components of Marketing Success Effective promotional calendars contain three essential elements: Best Practice: Integration Matters Marketing management experts recommend syncing your promotional calendar with: Step-by-Step Guide to Building Your Calendar 1. Strategic Foundation Development Start with data-driven insights from your: 2. Multi-Channel Orchestration Top marketing teams allocate resources across channels using this proven column: Channel Type Budget Allocation Success Metrics Owned Media 40% Engagement Rate Paid Media 35% ROAS Earned Media 25% Share of Voice Tips from Marketing Operations Leaders Tools for Modern Marketing Management Streamline calendar creation with these recommended platforms: Implementing a professional promotional calendar elevates marketing management from reactive to strategic. By adopting these research-backed practices and tools, teams can achieve:

Cambodia’s e-commerce market is experiencing significant growth, with a projected value of $1.51 billion in 2024 and an expected increase to $1.78 billion in 2025, marking a growth rate of 17.88%. Cambodian E-commerce Market This growth is attributed to factors such as high internet usage, affordable mobile data, and a growing urban population. Social media platforms like Facebook and TikTok are playing a crucial role in driving online sales, with Facebook having 11.65 million accounts and TikTok having 9.96 million accounts in Cambodia. The majority of products purchased online are apparel (37%), followed by beauty and cosmetic products (20%), and food delivery (19%). Most consumers spend between $11 and $50 each month, with payments predominantly made via QR code (47.15%), cash (26.5%), money transfers (13.3%), or other methods (13.05%). Despite the growth, challenges such as counterfeit products, quality issues, high shipping costs, and logistics bottlenecks persist. The Cambodian government has introduced policies to promote the use of technology and strengthen regulatory frameworks to ensure consumer protection and payment security. Main E-commerce Platforms in Cambodia Here are some of the most popular e-commerce platforms in Cambodia: Social Commerce Platforms Local E-commerce Platforms Cross-Border E-commerce Platforms Steps to Start Selling on Facebook […]

On 11st March, Manus AI team announced an agreement with Alibaba’s Qwen to reach a strategic partnership. Backed by Chinese E-commerce giant company Alibaba, Manus is dedicated to fulfilling all functions showed in their website. Manus and Qwen have made an agreement to bring more benefits to Chinese users. Manus AI and Qwen The collaboration between Manus and Qwen will be a move that could bolster what it called the world’s first general AI agent. With the shockwave of Manus AI, many people began to question Manus’s functions were superficial and there were no chance to achieve them. Another even doubted that Manus would impossibly become the next DeepSeek. Instead of credits, Manus seemed to be faced with many critics. Qwen, as a large pre-trained model introduced by Alibaba Cloud, not only has powerful natural language processing capabilities, but is also able to perform a variety of tasks such as multimodal understanding and code generation. In a landmark move for China’s artificial intelligence sector, Alibaba’s Qwen team and Manus AI announced a strategic partnership to accelerate AI integration across domestic platforms. This collaboration combines Qwen’s powerful open-source language models with Manus’ autonomous agent capabilities, creating a localized solution poised to […]

In the highly competitive world of e-commerce, data analytics has emerged as a powerful tool for creating personalized marketing strategies. Let’s explore how it works and the benefits it brings. 1. The Role of Data Analytics in E-commerce 2. Personalized Marketing Strategies Enabled by Data Analytics 3. Benefits of Personalized Marketing in E-commerce 4. Challenges and Considerations In conclusion, data analytics plays a vital role in enabling personalized marketing strategies in e-commerce platforms. While there are challenges, the benefits it brings in terms of increased customer engagement and higher conversion rates make it well worth the effort. By leveraging data analytics effectively, e-commerce platforms can stand out in the competitive marketplace and build strong relationships with their customers.