Revealing the Consumer’s Online Merchant Selection Process: Product Involvement, Perceived Risk, and Trust Expectation

In the highly competitive realm of e-commerce, understanding how consumers select online merchants is of paramount importance. This process is complex and influenced by multiple factors, among which product involvement, perceived risk, and trust expectation play crucial roles. By delving into these aspects, online retailers can better strategize to attract and retain customers. I. The […]

Exploring Purchase Intention in Cross-border E-commerce

The rapid expansion of cross-border e-commerce has revolutionized the global trading landscape. As consumers gain access to a vast array of products from around the world, understanding the determinants of their purchase intention becomes crucial for businesses operating in this domain. This article aims to dissect the various elements that significantly influence consumers’ decisions to […]